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Emerald Publishing announces new partnership with El-Khazindar Business Research and Case Center at Auc School of Business

Image: KCCEmerald Publishing signs a supply agreement with El-Khazindar Business Research and Case Center (KCC) at The American University in Cairo (AUC) School of Business to include their teaching cases in Emerald's Emerging Markets Case Studies collection (EMCS).

Under the terms of the newly signed agreement El-Khazindar Business Research and Case Center (KCC) at AUC School of Business content will be made available to EMCS subscribers as well as the broader eCase collection, featuring teaching material licensed from global case method advocates, which enables tailored discussion based on student experience, expectation, and capability.

The agreement comes in line with KCC's drive to become the leading case development center in the Middle East and North Africa (MENA) region and the primary link between academic research and practical applications, an aim that is mirorred by Emerald's focus on publishing case content that represents all regions.

Claire Jackson, Senior Publisher for Cases at Emerald, said: "It is important for us that we continue to build on the high standards of the eCase Collection by selecting partners that share our values. This content agreement is the first stage in what I look forward to being a long term and fruitful partnership between Emerald and KCC to promote the publication and promotion of high-quality teaching cases."

Nermeen Shehata, KCC director and assistant professor, Department of Accounting, AUC School of Business, commented: "we are delighted to partner with Emerald to have our teaching cases published in the Emerging Markets Case Studies Collection (EMCS). This partnership is the first phase of several upcoming agreements that support KCC commitment for development and usage of quality case studies as an experiential learning tool."

The eCase Collection is available on Emerald Insight. Click here to browse the case options available.

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About Emerald Publishing: www.emeraldpublishing.com

Research impact has been at the heart of Emerald for over 50 years. Our core ethos is making a difference through research by connecting academia and practice and publishing research which helps drive real change. We publish over 300 journals, more than 3000 books, and over 1,500 case studies and offer a choice of publication routes, including open access, ensuring content is available beyond academia.

About El-Khazindar Business Research and Case Center (KCC): www.aucegypt.edu/Business/kcc

KCC was founded in 2007 as part of The American University in Cairo School of Business. Its mission is to serve as a resource for faculty members from the School of Business and the region and build capacity in the development of quality case studies in areas related to business in the Middle East and North Africa. In addition, the center promotes the use of case studies as learning tools to provide students with opportunities to integrate and apply skills and techniques learned in the classroom to real-world situations and to prepare graduates for successful careers as business leaders in the region.


For more information, contact:

Carla Witcombe
Emerald Group Publishing
cwitcombe@emeraldgroup.com

Shereen Mounir
El-Khazindar Business Research and Case Center
Shereen.mounir@aucegypt.edu