Rethinking the relationship between people, new technologies, and the environment to promote green marketing

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Key Deadlines

Submissions open: 26/06/2023

Submissions close: 17/11/2023

 

Introduction

New technologies, including Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), Big Data Analytics (BDA), Blockchain (BC), Digital Twin (DT), and Internet of Things (IoTs), are dramatically changing the way people produce, live, and consume. Because environmental problems have brought considerable challenges to people’s well-being and the sustainable development of human society, combining new technologies and green marketing has become an irresistible trend. Although researchers, regulators, and marketers unanimously agree that new technologies have untapped potential for promoting sustainable development, little attention has been paid to their applications for green marketing. New technologies have a double-edged sword effect. They enable products to reach consumers more quickly from factories and use multi-contacts to enhance consumer confidence to induce impulse purchasing decisions and wasteful behavior. However, new technologies restructure the relationship between people, the environment, and environmentally friendly products. For example, sensory simulation lets consumers virtually touch products and services, enhancing knowledge of green products and services to facilitate purchasing decisions. Thus, we need more valuable insights into the relationship between people, new technologies, and the environment towards green marketing. The purpose of this special issue is to collect articles in terms of green marketing and sustainable consumption under the applications of new technologies in the marketing area, to broaden and deepen the understanding of the importance of new technologies in the promotion of green products and services. We focus on new technologies and green marketing, which attracts scholars to shift their research interest to marketing digitization and solve practical problems, and provides essential enlightenment for enterprises’ green marketing strategies and regulators’ technological and environmental policies (e.g., carbon neutrality). We highly welcome articles that help companies and marketers leverage new technologies to promote environmentally friendly products and services for green marketing, thereby realizing the harmonious coexistence between humans and nature. We encourage the use of multiple methods and multiple sources of evidence. We welcome empirical and theoretical articles, review papers, big-data analytic papers, and mixed-method papers.

 

List of Topic Areas

• The effects of new technologies (e.g., AI, VR, AR, BDA, BC, DT, and IOTs) on consumer’s cognition, emotion, and pro-environmental behavior;
• How do new technologies shape consumer’s motivation, perception, sense of values, and green consumption habits and behaviors; 
• Using quantitative or qualitative approach to evaluate new technologies in green marketing;
• Ethical issues of new technologies in green marketing (e.g., greenwashing), corporate social responsibility, and consumer well-being; 
• The benefits and costs of applying new technologies to green production and green consumption; 
• Analyze the value-creation process of new technologies to green marketing from producer and consumer perspectives; 
• The dark side of new technologies for green marketing; 
• Potential enablers, barriers, and challenges for adopting new technologies to improve green marketing and sustainable development; 
• The role of new technologies in facilitating collaborations among corporations, governments, communities, and other potential stakeholders;
• Marketing strategies related to implementing new technologies and corporate green performance.

 

Submission

Submit your paper here!

Submissions are made using ScholarOne Manuscripts. Registration and access are available at: https://mc.manuscriptcentral.com/jcmars

Author guidelines must be strictly followed. Please see: https://www.emeraldgrouppublishing.com/journal/jcmars

Authors should select (from the drop-down menu) the special issue title at the appropriate step in the submission process, i.e. in response to ““Please select the issue you are submitting to”. Submitted articles must not have been previously published, nor should they be under consideration for publication anywhere else, while under review for this journal.

 

Guest Editors

Jianming Wang, Zhejiang University of Finance & Economics, China, [email protected] 
Jin Sun, University of International Business and Economics, China, [email protected]
Nianqi Deng, Zhejang University of Finance & Economics, China, [email protected] 
Jingyi Li, Zhejiang A&F University, China, [email protected]