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Real World Research - #RealWorldResearch
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Promoting your journal

Emerald promotes journals in the following ways:

  • Distribution of subject collection brochures at conferences, in multiple languages. Emailing to delegates where a contact list is available

  • Use of subject collection pull-up banners at smaller conferences

  • ‘Your institution has access to…’ posters for display at customer institutions

  • Inclusion in #RealWorldResearch pages

  • Via an author retention and author acquisition programme

  • Via product and institutional marketing campaigns

Emerald uses a company and subject-discipline Twitter accounts, plus company Facebook and LinkedIn pages.  Emerald frequently purchases e-mail lists from external parties including associations and academic data providers.

Emerald also provides valuable Kudos and Peerwith services for authors.

Ways in which editors can promote their journal are:

  • Engaging the EAB to solicit MSS and readers, when they are online and at conferences

  • Circulating ToCs to contacts/lists

  • Proposing ‘meet the editor’ and/or ‘how to get published’ sessions at conferences

  • Using social media to announce high-profile authors and/or hot-topic articles. See here for Twitter account guidelines