Marketing interviews

Read the thoughts of the experts

Emerald publishes the largest range of management journals in the world and so it is no surprise that we frequently rub shoulders with some of the top thinkers in business.

We are aware that effective action requires a balance of theory, practical advice and tips from those who have made a difference. With this in mind we bring you our guru interviews – the latest word in management from the experts in their field.

Please note: job titles and positions for interviewees are correct at time of publication.

An interview with Sir Martin Sorrell: Building a marketing services giant by acquisition

Sir Martin Sorrell is one of the best known chief executives of a FTSE 100 company. He has created from scratch the largest marketing services firm in the world by sales and profit. He is greatly admired and respected for his achievements. Sir Martin also has a long-standing and deep interest in management education. Here, we are privileged to interview Sir Martin Sorrell and discover in greater depth the strategies he has deployed to create such a successful company.

Making Waves: an interview with Mark Davies and Tina Catling

Mark Davies and Tina Catling both have 25 years experience in marketing, working for some of the largest advertising agencies in the world. They founded the award winning outside the box in 1993, one of the best known creative agencies in the UK, and they quickly established a reputation for marketing excellence with clients like Thomas Cook, Boots, Dulux, Royal Mail, Hitachi and Visa. Their latest book, Making Waves, is a straightforward practitioner's guide designed to provide marketers with comprehensive information on contemporary direct response integrated marketing.

Marketing Plans: an interview with Malcolm McDonald

Professor Malcolm McDonald MA (Oxon) MSc PhD D.Litt FCIM FRSA, was, until recently, Professor of Marketing and Deputy Director at Cranfield University School of Management, with special responsibility for e-business. He is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School.

The Sponsorship Handbook - an interview with Pippa Collett and William Fenton

William Fenton's status as a sponsorship expert has been built through 18 years' experience in sponsorship working with Sports Marketing Surveys and Sponsorship Research International/ISL on projects including the Olympics, FIFA World Cup and F1. Pippa Collett joined Sponsorship Consulting as Managing Director in August 2006, following an extensive client-side career with Shell, American Express and Rank organization. Her global sponsorship experience includes the management of such high-profile platforms as Ferrari in Formula One and the Athens Olympics, as well as arts and entertainment projects that include The Olivier Awards and the Covent Garden Festival.

Now, Build a Great Business

Mark Thompson and Brian Tracy are the authors of Now... Build a Great Business!: 7 Ways to Maximize Your Profits in Any Market. Mark was Chief Customer Experience Officer at Schwab, reporting directly to founder Charles Schwab, and is a former director of many firms, including Best Buy and Korn Ferry. He is a member of the board of the Leader to Leader Institute, founded by Peter Drucker, and a visiting scholar at Stanford University. Brian is one of America's leading authorities on the development of human potential and personal effectiveness. In addition to being a remarkably successful entrepreneur, he is a dynamic and inspiring speaker, addressing thousands of people each year in companies such as IBM, Ford, Federal Express, Hewlett Packard, Pepsi, Northwestern Mutual, and hundreds of others worldwide.

An interview with Philip Kotler & John A. Caslione

Philip Kotler is one of the world's foremost experts on the strategic practice of marketing. John A. Caslione is a highly sought after expert on the new global economy. Their new book outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders.

Sales 2.0: an interview with Anneke Seley & Brent Holloway

Driven by an explosion of online products and changing customer buying preferences, Sales 2.0 is the marriage of innovative sales practices and Web 2.0 and other advanced technologies. Find out more in this interview with Anneke Seley (ex-Oracle) and Brent Holloway of Verint Systems.

It's Not What You Sell, It's What You Stand For: an interview with Roy Spence & Haley Rushing

Roy Spence is chairman and CEO of GSD&M Idea City, a leading US marketing communications and advertising company. Under Roy's leadership, the agency has helped grow some of the world's most successful brands. Haley Rushing cofounded the Purpose Institute along with Roy. Haley has helped a number of America's most visionary organizations develop business strategies founded on a strong core purpose and authentic core values, including Southwest Airlines and Wal-Mart.

The brand bubble: an interview with John Gerzema

John Gerzema is Chief Insights Officer at Young & Rubicam Group. One of the earliest founders of account planning in American advertising agencies, John has guided brand strategies for blue chip clients, winning International strategic and creative recognition. Find out what he has to say about his latest book, The Brand Bubble.

An interview with Wally Olins

Wally Olins is Chairman of Saffron Brand Consultants. Find out why the identity management process should be viewed as a potentially powerful corporate resource.