This work presents concrete examples of how social network sites, typically seen as a distraction, might be re-envisioned as supports for revised student learning outcomes.
Luxury brands go back to nature
A mountain, a forest, a river and a basic wooden boat on which sits a make-up free and casually dressed Angelina Jolie, her unlaquered hair blowing gently in the breeze; if you want hard evidence of the latest trend in advertising, look no further than Louis Vuitton.
Its collection of handbags, clothing, jewellery, watches and accessories is among the most luxurious in the world, yet the company is advertising them using a 'back to nature' theme reminiscent of eighteenth-century Romanticism.
Its newspaper ad is simplicity itself; below the large picture of Angelina Jolie, Luis Vuitton bag by her side, is the line, "A single journey can change the course of a life: Cambodia, May 2011" and an invitation to "follow Angelina Jolie at louisvuitton.com".
The web page, which also takes up the "back to nature" theme, contains a short message from the actress on the residual danger of land mines in Cambodia.
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