Professor Nick Lee (BCA, BCA(hons.), Ph.D.) is the Professor of Marketing and Organizational Research and Director of the Research Degrees Programme at Aston Business School in the UK. He is also Editor-in-Chief of the European Journal of Marketing, one of the world’s oldest and most widely read marketing journals.
His research interests include sales management, ethics, social psychology, cognitive neuroscience, and research methodology. With colleagues at Aston University, he developed the multidisciplinary research field of organizational cognitive neuroscience.
In 2009 he was featured in The Times as "one of the 15 scientists whose work will shape the future". His research has won multiple awards, including the 2010 Joseph Lister Award for Social Science from the British Science Association.
Whilst the European Journal of Marketing (EJM) retains a European brand identity it is a truly international journal, actively encouraging global contributions from scholars across the broad domain of marketing. The journal welcomes novel and ground-breaking contributions from a wide range of research traditions within marketing, particularly encouraging innovative ideas in conceptual developments and research methodologies. The EJM is not preferentially disposed towards either empirical work or pure theory, nor towards one particular method or approach.
In this series of short videos, hear what Professor Lee has to say about working on the journal.
Professor Lee provides an introduction to EJM, one of the world's oldest and most respected marketing journals. Hear what has to say about how the journal has developed over the years, how well it is ranked and how wide the readership of the EJM is today.
Being the editor of EJM brings with it great responsibility and many challenges. Here, Professor Lee provides an insight into his editorship and his ethos for maintaining the reputation and value that the EJM delivers to the marketing community.
As EJM editor, Professor Lee benefits from seeing the discipline of marketing research evolve first hand through the submissions the journal receives. Hear his thoughts on the increasing rigor and developing data collection principles in the field.
Here, Professor Lee outlines the inclusive ethos of the EJM in terms of methodologies and topics covered. He also discusses the type of research he would like to see coming through in the future.
Considering submitting your research to the EJM? In this clip, Professor Lee provides an insight into what he looks for in a paper and provides some practical advice for authors on how to demonstrate the value of their research.
Ever wonder what happens to your paper after submission? Professor Lee outlines the entire review process from submission to decision and discusses his belief that peer review should be a beneficial and developmental process for all papers.
EJM is a significant part of the marketing research community. Here, Professor Lee discusses EJM's position and how it seeks to serve that community.
In the following collection of editorial pieces, Professor Nick Lee reflects upon various key topics affecting marketing research and publishing: