Tourism in Russia, A Management Handbook

Editors:

Synopsis:

Russia, the largest country in the world, has untapped tourism potential, and its historic and cultural resources, natural attractions, and business opportunities attract a growing number of visitors each year.

Highlights

• This is the first tourism management textbook published in English that focuses on tourism in Russia
• it addresses tourism as a system and provides essentials of management and marketing, discusses tourism planning and impact management
• it proposes strategies and recommendations to improve Russia as an international destination
• international authors have collaborated on this work, as part of an EU-funded project, creating links between tourism academics from Russia and the European Union (it reflects the views only of the authors, and the European Commission cannot be held responsible for any use which may be made of the information contained therein).

Readership

The book will appeal to a broad base of students, professors, and practitioners in tourism and related industries.

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