Synopsis:
Bad to Good: Achieving High Quality Impact in Your Research covers 24 common bad practices in theory construction and empirical testing and provides readers with the tools to turn these into good practices.For decades, scholars have bemoaned the low relevancy and impact of most research in the leading journals in business, management, and marketing. The majority of the research that gets published, perhaps 70% of it, hardly has any measurable scholarly impact in terms of citations. Rather than low relevancy, this book speculates that the deeper issue is the pervasive use of bad research practices appearing in most articles in almost all ranked journals in the sub-disciplines of business.
Book Information
ISBN Print: 9781786353344
ISBN Electronic: 9781786353337
Publication Date: 30 June 2016
Format print: Paperback
Page count: 256
Dimensions: 229 x 152
ISBN Electronic: 9781786353337
Publication Date: 30 June 2016
Format print: Paperback
Page count: 256
Dimensions: 229 x 152
About the Author(s)
Arch G. Woodside is a Professor of Marketing at Boston College. He was the inaugural Malcolm S. Woldenberg Professor of Marketing, Tulane University from 1985 to 2000, and he is a past president for the Society of Consumer Psychology. He is a Fellow of Division 8 (Social Psychology) and 23 (Consumer Psychology) of the American Psychological Association, and he is also a member and Fellow of the Association of Psychological Science, Global Innovation and Knowledge Academy, Society for Marketing Advances, International Academy for the Study of Tourism, Royal Society of Canada.He is the author, co-author, and editor of over 600 articles and chapters and over 50 books. His research articles appear in over 50 different marketing, management, tourism, and psychology journals. He was the Editor-in-Chief of the Journal of Business Research during 1975-2015, and he is the current Editor-in-Chief of the Journal of Global Scholars of Marketing Science.