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EmeraldInsight

Marketing

eJournal Collection



This library of 23 Marketing journals has been capturing key developments in Marketing theory and practice for more than 50 years now.

And, with 10 titles accepted in the Journal Citations Reports, 91% ranked by Scopus, and 4.9 million downloads in 2016, the collection unites quality and relevance, making it a valuable addition to any institution’s library.

The globally recognized authors include Philip Kotler, Jagdish Sheth and Christian Grönroos.

Article submissions are closely mapped against research trends to ensure published content reflects areas of current or rapidly emerging interest. And, with no embargoes, you are always guaranteed immediate access to the latest research.

All articles are hosted on our Emerald Insight platform, which has been custom designed to ensure you can find and access the content you need on any device.

The topics we cover

  • Branding
  • Business-to-business marketing
  • Consumer behaviour
  • Corporate communications
  • Corporate communications
  • Fashion marketing
  • Financial services marketing
  • Global marketing strategy
  • History of marketing
  • International marketing
  • Multi-channel marketing
  • Non-profit marketing
  • Retailing
  • Services marketing
  • Sponsorships/endorsements
  • Sports marketing

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Dr. Christian Grönroos.


One of Emerald's most esteemed and popular authors, Dr. Christian Grönroos, is Professor of Service and Relationship Marketing at Hanken School of Economics in Finland. Read his article in the Journal of Business & Industrial Marketing.