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Journal of Consumer Marketing (JCM) is a journal written by scholars and practitioners, and is edited for marketers who desire further insight into how people behave as consumers worldwide.

ISSN: 0736-3761
eISSN: 0736-3761

Aims and scope

Consumption is a key element of much of human behaviour and understanding consumer behaviour is the key to creating effective marketing strategies.

We are committed to publishing not only research, but cases, new concepts and/or practices, as well as commentary which reflect personal opinion. Journal of Consumer Marketing (JCM) seeks to blend both theory and practice

"Addressing contemporary and emergent issues in the field of marketing, JCM focuses on publishing articles that blend rigorous consumer research with an understanding of practical issues and challenges facing marketing managers. As an applied discipline, marketing looks to its leading journals to blend theory and practice, thereby offering significant benefits to both – this is where JCM stands out and achieves impact."

Mark D. Uncles, The University of New South Wales

This journal is aligned with our responsible management goal

We aim to champion researchers, practitioners, policymakers and organisations who share our goals of contributing to a more ethical, responsible and sustainable way of working.

SDG 8 Decent work & economic growth
SDG 9 Industry, innovation & infrastructure
SDG 10 Reduced inequalities
SDG 11 Sustainable cities & communities
SDG 12 Responsible consumption & production
SDG 13 Climate action
Find out about our responsible management goal