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2015 Impact Factor: 1.088 * Content: Table of Contents | Latest Issue RSS
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Previously published as British Journal of Marketing
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Whilst the European Journal of Marketing retains a European brand identity we are a truly international journal, actively encouraging global contributions from scholars across the broad domain of marketing. We welcome novel and ground-breaking contributions from a wide range of research traditions within marketing, particularly encouraging innovative ideas in conceptual developments and research methodologies. The EJM is not preferentially disposed towards either empirical work or pure theory, nor towards one particular method or approach.
The 2015 Impact Factors have been released, giving the European Journal of Marketing a new impact factor of 1.088*.
In the following collection of editorial pieces, EJM editor Professor Nick Lee reflects upon various key topics affecting marketing research and publishing.
EJM will be an outlet for research that is:
The EJM is receptive to controversial topics, and new, as well as developments that challenge existing theories and paradigms. EJM will be particularly receptive to the development and testing of new theories, as long as they fill the rigour criteria detailed above. The EJM will not generally be receptive to pure opinion or unsupported conjecture, although viewpoint and commentary articles are welcome where they can meet appropriate standards of rigour. Authors who wish to submit such articles are encouraged to contact the editors prior to commencing work. The EJM is also receptive in principle to the submission of replication studies, where they are able to demonstrate a clear and substantive contribution to existing marketing knowledge.
The EJM offers unparalleled insights on new research, current practice and future trends so that practitioners and academics can gain a useful overview of marketing activity and apply that knowledge to develop appropriate strategies. All the papers are subjected to a double-blind refereeing process to ensure integrity of information is maintained. The journal enjoys a long-standing reputation as a catalyst for solving marketing problems and dilemmas, and as such is already regarded as an essential resource by many leading industry figures and supplying libraries.
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Australian Business Deans Council (ABDC) Journal Quality List - A* ranking
ESSEC Rankings of Journals 2016
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European Journal of Marketing is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email firstname.lastname@example.org or visit the Emerald Marketing eJournals Collection page.
* 2015 Journal Citation Reports® (Thomson Reuters, 2016)