Asia Pacific Journal of Marketing and Logistics

Asia Pacific Journal of Marketing and Logistics


ISSN: 1355-5855

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Journal history

Previously published as Asia Pacific International Journal of Marketing
Follow the Table of Contents link above for previous content.

Aims & Scope

The Asia Pacific Journal of Marketing and Logistics (APJML) provides a unique focus on marketing and logistics in the Asia Pacific region. It publishes research which focus on marketing and logistics problems, new procedures and practical approaches, systematic and critical reviews of changes in marketing and logistics and cross-national and cross-cultural comparisons of theory into practice.

APJML is to publish articles including empirical research, conceptual papers, in-depth literature review and testing of alternative methodologies and theories that have significant contributions to the knowledge of marketing and logistics in the Asia Pacific region. The journal strives to bridge the gap between academia and practice, hence it also publishes viewpoints from practitioners, case studies and research notes of emerging trends. Book reviews of cutting edge topics are also welcome.

Readers will benefit from reports on the latest findings, new initiatives and cutting edge methodologies. Readers outside the region will have a greater understanding of the cultural orientation of business in the Asia Pacific and will be kept up to date with new insights of upcoming trends. 

Topicality

The journal recognizes the dynamic impact of Asian Pacific marketing and logistics to the international arena. An in-depth understanding of the latest trends and developments in Asia Pacific region is imperative for firms and organizations to arm themselves with competitive advantages in the 21st century.

APJML includes, but is not restricted to:

  • Marketing strategy
  • Relationship marketing
  • Cross-cultural issues
  • Consumer markets and buying behaviour
  • Managing marketing channels
  • Logistics specialists
  • Branding issues in Asia Pacific markets
  • Segmentation
  • Marketing theory
  • New product development
  • Marketing research
  • Integrated marketing communications
  • Legal and public policy
  • Cross national and cross cultural studies

Key Journal Audiences

Managing and Marketing Directors; Export Managers; Business Strategists; Regional and Global Consultants; Product and Brand Managers; Academics and Researchers

This journal is abstracted and indexed by: ABI Inform; Cabell's Directory of Publishing Opportunities in Marketing; EBSCO host; Electronic Collections Online; Emerging Sources Citation Index; Inspec; ReadCube Discover; Scopus; TOC Premier; Zetoc (British Library

This journal is ranked by: Australian Business Deans Council (ABDC) Journal Quality List - B ranking

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Asia Pacific Journal of Marketing and Logistics is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email collections@emeraldinsight.com or visit the Emerald Marketing eJournals Collection page.

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This journal is a member of and subscribes to the principles of the Committee on Publication Ethics. More on Emerald's approach is available in our Publication Ethics guidelines.
 

Sample Article