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The International Journal of Sports Marketing and Sponsorship is the world’s leading journal for the sports marketing industry. Published quarterly, it has met the rigorous standards required for a listing by both PsycINFO and the Social Sciences Citation Index (SSCI).
The journal provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. Practitioners can use the information to find important data, develop strategies, create presentations and understand how the industry is changing. Listed below are just some of the examples from recent issues of the journal.
The journal regularly investigates sports marketing issues to explain best practice and uncover new strategies.
The journal carries interviews with leading figures in the sports industry. The aim is to offer readers an insight into the latest thinking and interviewees have been drawn from leading rights holders, sponsors, agencies, industry associations and the media. Examples include:
International Journal of Sports Marketing and Sponsorship is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email email@example.com or visit the Emerald Marketing eJournals Collection page.
* 2015 Journal Citation Reports® (Thomson Reuters, 2016)