International Journal of Sports Marketing and Sponsorship

International Journal of Sports Marketing and Sponsorship


ISSN: 1464-6668

Full text online
Content: Table of Contents  |  Latest Issue RSS Latest Issue RSS
Information: Journal information  |  Editorial Team  |  Author Guidelines
Other: Journal News (inc. calls for papers)  |  Recommend this journal

Thomson Reuters logo.

2016 Impact Factor: 0.364*
5-year Impact Factor (2016): 0.839*

Scopus logo.

CiteScore 2016: 0.21
CiteScoreTracker 2017: 0.10 (Updated Monthly)

Aims & Scope

The International Journal of Sports Marketing and Sponsorship is the world’s leading journal for the sports marketing industry. Published quarterly, it has met the rigorous standards required for a listing by both PsycINFO and the Social Sciences Citation Index (SSCI).

The journal provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. Practitioners can use the information to find important data, develop strategies, create presentations and understand how the industry is changing. Listed below are just some of the examples from recent issues of the journal.

Research

  • Consumer attitudes to sports and sports marketing programmes
  • Event evaluation
  • Season-ticket holder satisfaction and sponsor-related behaviour
  • The effect of perceived image fit on brand awareness – FIFA World Cup
  • Image transfer in sports sponsorships
  • Demographic analysis of fans
  • Brand awareness
  • Brand recall for sponsors/non-sponsors

The journal regularly investigates sports marketing issues to explain best practice and uncover new strategies.

  • Rights holder branding: Rebranding the Football Kingz
  • Fan recruitment: The untapped potential of fan loyalty through supporters clubs
  • Ambush marketing: What is being done to deter ambush marketing? Are these attempts working?
  • Risk management
  • Technology: Willingness to pay for soccer reports on the internet
  • Merchandising strategies: How Lecce introduced a new brand to drive sales
  • Media: Forecasting the importance of media technology in sport
  • Sponsorship activation: Leveraging strategies of national Olympic sponsors
  • Viral marketing
  • Globalization of sport: The NBA sets its sights on Africa
  • Rights holder marketing: The effective marketing and branding of the UEFA Champions League

Case Studies

  • How Guinness dominated an event which had eight other sponsors
  • How Stade Francais regularly attracts 75,000 fans
  • The brand development of Manchester United
  • The business model of Real Madrid
  • Buzz marketing and the Super Bowl

Interviews

The journal carries interviews with leading figures in the sports industry. The aim is to offer readers an insight into the latest thinking and interviewees have been drawn from leading rights holders, sponsors, agencies, industry associations and the media. Examples include:

  • Dick Pound – ex head of WADA
  • Michael Payne – former commercial director IOC
  • Nigel Currie – chairman European Sponsorship Association
  • Jim Andrews - Senior vice president IEG
  • Alan Pascoe – Founder of Fastrack

Abstracted and Indexed By

  • Australian Business Deans Council (ABDC) Journal Quality List
  • ReadCube Discover 

International Journal of Sports Marketing and Sponsorship is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email collections@emeraldinsight.com or visit the Emerald Marketing eJournals Collection page.

COPE logo.
This journal is a member of and subscribes to the principles of the Committee on Publication Ethics. More on Emerald's approach is available in our Publication Ethics guidelines.
 


* 2016 Journal Citation Reports® (Thomson Reuters, 2017)