Journal of Consumer Marketing (JCM) is a journal written by scholars and practitioners, and is edited for marketers who desire further insight into how people behave as consumers worldwide. Consumption is a key element of much of human behaviour and understanding consumer behaviour is the key to creating effective marketing strategies. We are committed to publishing not only research, but cases, new concepts and/or practices, as well as commentary which reflect personal opinion. JCM seeks to blend both theory and practice
"Addressing contemporary and emergent issues in the field of marketing, JCM focuses on publishing articles that blend rigorous consumer research with an understanding of practical issues and challenges facing marketing managers. As an applied discipline, marketing looks to its leading journals to blend theory and practice, thereby offering significant benefits to both - this is where JCM stands out and achieves impact."
- Mark D. Uncles, The University of New South Wales.
This journal is abstracted and indexed by: Academic Research; Autographics;Business & Industry; Business Source; Cabell's Directory of Publishing Opportunities in Management and Marketing; CNRS (France); Collectanea Corporate; Current Citations Express; Electronic Collections Online; Emerald Management Reviews; Emerging Sources Citation Index; EP Collection; e-psyche; Expanded Academic Index; Galileo; General Reference Center; Innovative; INSPEC; ISI Alerting Services; Manning & Napier; MasterFILE; OCLC; ReadCube Discover; Scandinavia; Scopus; Telebase; Zetoc (British Library).
This journal is ranked by:Australian Business Deans Council (ABDC) Journal Quality List - B ranking; ESSEC Rankings of Journals 2016; QUALIS; The Publication Forum (Finland).
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Journal of Consumer Marketing is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email firstname.lastname@example.org or visit the Emerald Marketing eJournals Collection page.