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The Journal of Historical Research in Marketing (JHRM) is the only quarterly, peer-reviewed journal publishing high quality, original, academic research that focuses entirely on marketing history and the history of marketing thought. Pedagogical and historiographical / methodological essays are also welcome as long as they are grounded in a marketing and historical context.
JHRM welcomes high quality, original research that encompasses a broad range of historical approaches, philosophical positions, and methodologies. The essence of an historical perspective is a thorough, systematic, critical, and sophisticated awareness of the changes (or continuity) in events over time and of the context in which change or continuity occurs.
A regular feature of JHRM is our section titled “Explorations & Insights” which includes invited commentaries about marketing history and the history of marketing thought. These tend to be shorter than the full articles that run in each issue and often two or three pieces will be featured on a single theme in each issue.
An occasional feature of JHRM is our section titled “Teaching & Learning” which includes invited commentaries about teaching marketing history and the history of marketing thought. These are often reflective pieces written by scholars who teach these subjects at undergraduate as well as graduate levels. The Teaching & Learning theme in JHRM is intended to encourage and support instruction and learning of marketing history and the history of marketing thought by university instructors and students.
Marketing scholars and practitioners Marketing Historians Business Historians Libraries
In the following editorial pieces, JHRM editor Professor Brian Jones discusses the journal's aims and scope and what makes a good quality article for the journal:
For additional information about the journal, click here.
This journal is abstracted and indexed by:
The Publication Forum (Finland), ReadCube Discover, and Scopus
This journal is ranked by:
Australian Business Deans Council (ABDC) Journal Quality List - C ranking
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Journal of Historical Research in Marketing is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email firstname.lastname@example.org or visit the Emerald Marketing eJournals Collection page.