Journal of Historical Research in Marketing

Journal of Historical Research in Marketing


ISSN: 1755-750X

Full text online
Content: Table of Contents  |  Latest Issue RSS Latest Issue RSS
Information: Journal information  |  Editorial Team  |  Author Guidelines
Other: Journal News (inc. calls for papers)  |  Sample article  |  Recommend this journal

ESCI logo.
Scopus logo.

CiteScore 2015: 0.95
CiteScoreTracker 2016: 0.82 (Updated Monthly)

Image: Community Information

Aims & Scope

The Journal of Historical Research in Marketing (JHRM) is the only quarterly, peer-reviewed journal publishing high quality, original, academic research that focuses entirely on marketing history and the history of marketing thought. Pedagogical and historiographical / methodological essays are also welcome as long as they are grounded in a marketing and historical context.

JHRM welcomes high quality, original research that encompasses a broad range of historical approaches, philosophical positions, and methodologies. The essence of an historical perspective is a thorough, systematic, critical, and sophisticated awareness of the changes (or continuity) in events over time and of the context in which change or continuity occurs.

A regular feature of JHRM is our section titled “Explorations & Insights” which includes invited commentaries about marketing history and the history of marketing thought.  These tend to be shorter than the full articles that run in each issue and often two or three pieces will be featured on a single theme in each issue.

An occasional feature of JHRM is our section titled “Teaching & Learning” which includes invited commentaries about teaching marketing history and the history of marketing thought. These are often reflective pieces written by scholars who teach these subjects at undergraduate as well as graduate levels.  The Teaching & Learning theme in JHRM is intended to encourage and support instruction and learning of marketing history and the history of marketing thought by university instructors and students.

 Read the latest issue here.

Coverage

  • Marketing history including retailing, advertising, consumption, and all aspects of marketing broadly considered from a   historical perspective
  • History of marketing thought including ideas, schools of thought, and individual thinkers both academic and practitioner

Key Journal Audiences

Marketing scholars and practitioners      Marketing Historians      Business Historians      Libraries

Editor Reflections

In the following editorial pieces, JHRM editor Professor Brian Jones discusses the journal's aims and scope and what makes a good quality article for the journal:

Making (marketing) history!

What Makes a Good History Article

 For additional information about the journal, click here.

 

This journal is abstracted and indexed by:

The Publication Forum (Finland), ReadCube Discover, and Scopus

This journal is ranked by:

Australian Business Deans Council (ABDC) Journal Quality List - C ranking

Get Involved

Conference on Historical Analysis and Research in Marketing (CHARM 2017) - Explorations in Globalization and Glocalization: Marketing History Through the Ages 

For the latest news, publication alerts and debates, join our online communities:

Submit your paper

Journal of Historical Research in Marketing is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email collections@emeraldinsight.com or visit the Emerald Marketing eJournals Collection page.

COPE logo.
This journal is a member of and subscribes to the principles of the Committee on Publication Ethics. More on Emerald's approach is available in our Publication Ethics guidelines.
 


Sample Article