Great news! Journal of Islamic Marketing Editor Dr Jonathan A Wilson has been ranked one of the top 50 influential figures in his field.
Launched in 2010, Journal of Islamic Marketing (JIMA) was the first journal dedicated to investigating Marketing’s relationship with Islam, in theory and practice, across Muslim majority and minority geographies. JIMA tackles the nuances associated with Muslim consumption patterns, doing business in Muslim markets, and targeting Muslim consumers.
When considering the acronyms for the emerging economies to watch: in 2001 it was BRIC (Brazil, Russia, India, and China); and more recently in 2013 MINT (Mexico, Indonesia, Nigeria, Turkey), and CIVETS (Columbia, Indonesia, Vietnam, Egypt, Turkey and South Africa) – then it is apparent that economies with large Muslim populations are growing in importance.
One quarter of the world's population are Muslim, with well over half of Muslims today under the age of 25 - which prompted Miles Young, Global CEO of Ogilvy, to assert that Muslims are the "third one billion", following interest in Indian and Chinese billions, in terms of market opportunities.
JIMA covers the entire field of marketing and its associated sub-disciplines. Also, due to the nature of the subject, its reach extends further to cross-disciplinary work.
JIMA publishes articles which are: based on quantitative or qualitative empirical work, conceptual, theory driven, literature reviews, case studies, book reviews, executive interviews, and thought pieces - without preference.
Whilst we welcome novel, innovative, and ground-breaking contributions from a wide range of traditions; the focus of authors’ work must be on addressing the needs of a marketing audience - and links with Islam and Muslims must be clearly articulated throughout.
The following are suggested areas of interest:
Key Journal Audiences
This journal is abstracted and indexed by: British Library; ReadCube Discover; Scopus
This journal is abstracted and indexed by: Australian Business Deans Council (ABDC) Journal Quality List - C ranking
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