Young Consumers

Young Consumers


ISSN: 1747-3616

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Journal history

Previously published as International Journal of Advertising and Marketing to Children
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Aims & Scope

The young people’s marketplace is fast-moving and characterized by an increasingly sophisticated and brand-aware audience. Topical articles and the latest research findings keep you in touch with what youth are thinking and doing

Young Consumers (YC) offers ideas, insights and information on key issues across the whole youth market, from the initial stages of preparing for parenthood to kids, tweenies, teenagers and young people up to the age of 24. It offers a depth and breadth of knowledge and valuable data that is unobtainable elsewhere. It is the only publication embracing research by practitioners and academics that covers social issues involving children as young consumers.

Topics include, but are not limited to:

  • Youth consumer behaviour
  • Branding
  • New product development
  • Child and adolescent development
  • Children and technology
  • Responsible marketing
  • Youth trends
  • Children’s media
  • Industry initiatives
  • Ethical and regulatory issues

This journal is abstracted and indexed by: Business Source Complete; Cabell's Directory of Publishing Opportunities in Management and Marketing; Cabell's Directory of Publishing Opportunities in Psychology and Psychiatry; EBSCO (Business Source Complete); EBSCO (TOC Premier); Electronic Collections Online; PsycINFO; ReadCube Discover; The Publication Forum (Finland); Thomson Reuters Emerging Sources Citation Index; Zetoc (British Library)

This journal is ranked by: Australian Business Deans Council (ABDC) Journal Quality List - B ranking

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Young Consumers is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email collections@emeraldinsight.com or visit the Emerald Marketing eJournals Collection page.

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Sample Article