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#RealWorldResearch – Strategy & Growth

Explore research on branding, entrepreneurship, consumer behaviour and much more, ideal for organizations who want to remain relevant, innovative and competitive within an ever-changing market






Explore research on branding, entrepreneurship,
consumer behaviour, and much more




 


Image: Tweet buttonFeatured article

How to handle customer complaints on Twitter

From airlines, to hotels, to retail chains, firms are increasingly using Twitter as a platform for managing customer complaints.

But research shows that not all firms are getting it right.

 



Image: Train.

What is servitization of manufacturing? A quick introduction

Image: Piggybank.

Is your company's pay strategy rewarding enough?

This month we’re reading...

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Image: How to get more people contributing on your business website.

How to get more people contributing on your business website

Image: Your brand is not your brand: how to co-create value on social media

Your brand is not your brand: how to co-create value on
social media

Image: Why millennials don't like your ad

Why millennials don't like your ad

Image: 7 ways to drive innovation in your business

7 ways to drive innovation in your business

Image: If your market is a competitive dogfight, think like a cat

If your market is a competitive dogfight, think like a cat

Image: 11 most powerful quotes about marketing from Philip Kotler

11 most powerful quotes about marketing from Philip Kotler

Image: What can Big Data teach us about consumer behaviour?

What can Big Data teach us about consumer behaviour?

Image: 4 ways Nespresso achieved brand success

4 ways Nespresso achieved brand success

Image: This is what happens when you deny responsibility for a crisis.

This is what happens when you deny responsibility for a crisis
Companies need to be ambitious with their CSR strategies. This is why Do marketers have an image problem? Tweet like a boss: 3 strategies for Twitter engagement Global Entrepreneurship Week

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Natasha Hartley Priya Dharni Michael Sandford
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