Product Information:-

  • Journals
  • Books
  • Case Studies
  • Regional information
Real World Research - #RealWorldResearch
Request a service from our experts.

#RealWorldResearch – Strategy & Growth

Explore research on branding, entrepreneurship, consumer behaviour and much more, ideal for organizations who want to remain relevant, innovative and competitive within an ever-changing market






Explore research on branding, entrepreneurship,
consumer behaviour, and much more




 


Image: Does sports sponsorship work? New research sheds light.


Featured article

Does sports sponsorship work? New research sheds light

The FIFA World Cup is one of the biggest sporting events in the world, with millions of dollars poured into sponsorships by some of the most recognized brands in the world.

But does it work?




Image: Stockmarket.

Why workplace safety incidents damage stock market value

Image: Train.

What is servitization of manufacturing? A quick introduction

This month we’re reading...

Book cover.Write for us...

If you’re interested in writing for us contact Anna Warin on AWarin@EmeraldGroup.com

Connect with us...

Image: Piggybank.

Is your company's pay strategy rewarding enough?

Image: Tweet button

How to handle customer complaints on Twitter

Image: Your brand is not your brand: how to co-create value on social media

Your brand is not your brand: how to co-create value on social media

Image: Annoying commercials: 4 reasons why millennials don't like your ads

Annoying commercials: 4 reasons why millennials don't like your ads

Image: 7 ways to drive innovation in your business

7 ways to drive innovation in
your business

Image: How to get more people contributing on your business website.

How to get more people contributing on your business website

Image: 11 most powerful quotes about marketing from Philip Kotler

11 most powerful quotes about marketing from Philip Kotler

Image: What can Big Data teach us about consumer behaviour?

What can Big Data teach us about consumer behaviour?

Image: 4 ways Nespresso achieved brand success

4 ways Nespresso achieved brand success
Crisis communication: why denying responsibility doesn't work Why CSR initiatives should be bold and aspirational Do marketers have an image problem? Tweet like a boss: 3 strategies for Twitter engagement
Global Entrepreneurship Week If your market is a competitive dogfight, think like a cat    

Like what you’re reading? Then you may also be interested in features on…

Image: Leadership. Image: Wellbeing. Image: Work Culture.

LEADERSHIP

WELLBEING

WORK CULTURE


If you would like to republish anything here or have any requests, please get in touch

Image: Natasha Hartley. Image: Priya Dharni. Image: Michael Sandford.
Natasha Hartley Priya Dharni Michael Sandford
nhartley@emeraldgroup.com pdharni@emeraldgroup.com msandford@emeraldgroup.com