Media Entrepreneurship in Emerging Markets
Special issue call for papers from Baltic Journal of Management
Creation and appropriation of new business opportunities growingly become an indispensible debate in the study of communication technology advances. As innovations are ushered in, newer markets emerge while others diminish. Taking the account of opportunity as a core concept in entrepreneurship, one may premise that such advances would create a room for starting newer businesses. One such opportunity in the media industry is to identify the untouched needs across a niche market that is willing to pay to receive a given value that satisfies the need. Media entrepreneurs then tend to base their activities on the recognition of such given needs in a segment of the media market to later satisfy it by delivering a value.
Media entrepreneurship has been defined in one of the most comprehensive definitions as: “taking the risk to exploit opportunities (creation/ discovery) by the innovative use of (radical/incremental/imitative) resources (ownership/control) with a view to transform an idea into activities to offer value (creation/delivery) in a media form (content/platform/user data) that meets the need of a specific portion of market (businesses or consumers), either in an individual effort or by the creation of a new venture or the entrepreneurial managing of an existing organizational entity and to earn benefit (money/attention/favorite behavior) from one of the sources that is willing to pay for (direct consumers, advertisers, data demanders or any customer of generated information of consumers).” (Khajeheian, 2017:102). In the term “Media Entrepreneurship”, Media serves as an adjective for the noun of “Entrepreneurship”, implying that Entrepreneurship is the core of this process. (Ibid:93).
Emerging markets are those markets that emerge from changes: change in technology, change in demography, change in law and regulation, and change in media (Zerdick et al, 2004). The fast change of technologies gives rise to many new markets while many existing market diminish. This special issue focuses on those new markets that appear through technological advances. These are largely niche markets that become profitable due to lower production costs and expanded media reach. But those markets are not limited to niche ones. The main purpose of this special issue is thus “entrepreneurship in new markets that stem from technological advances”.
It should be noted that emerging markets include, but are not limited to ‘emerging economies’. Emerging economies are those developing countries that enjoy a promising economic performance including Brazil, Russia, India, China and South Africa (BRICS); others consider all developing countries as emerging economies. However emerging markets form a more expansive concept and include any new market for products or services that is appearing from change in any of the areas cited before (technology, demography, law and regulation, media and consumption). The main interest of this special issue is the emerging markets within the media industry, including mass media, creative communication, advertising, digital communication, social media, and interactive technologies. Any study of enterprises and firms of any size (large, medium, or small and micro would fit the scope of this special issue.
Considering the importance of entrepreneurship in the national and global economies as well as the increasing role of communication technologies in the provision of possibilities for entrepreneurs and with respect to the fact that the field of entrepreneurship in media industries remains understudied, this special issue aims to solicit high quality papers that help deepen and enhance the existing understanding of the impact of media entrepreneurship on the exploration and exploitation of opportunities in emerging markets. Specifically, papers should shed light on how entrepreneurial activities in media industry may help create new opportunities for large and global companies as well as small media enterprises and help them to enter and make business in emerging markets. This special issue seeks theoretical, analytic, critical, empirical, and comparative submissions that specifically discuss, but are not limited to, the following topics:
• Entrepreneurship in digital vs. traditional media
• Innovation management in media and creative industries
• Theoretical and methodological approaches to the study of emerging markets
• Competition and economics of media markets
• Opportunity identification and exploitation in media markets
• Barriers in the exploitation of business opportunities in emerging markets
• Social aspects of media and communication technology advances
• Entertainment and creative markets
• Regulation and policy challenges on emerging markets
• Social media and user innovation
• New practices in managing digital and traditional media
• New business models for the exploitation and exploration of business opportunities
Baltic Journal of Management welcomes high quality, original submissions on related topics. Authors are strongly encouraged to contribute to the development of business, entrepreneurship and media theories, report empirical and analytical research or present case studies, use critical discourse, and/or set out innovative research methodologies.
Deadline for submission: 15 April 2018
Planned publication date: 2019
Articles should be between 7,000 and 10,000 word, including references and appendices.
- Khajeheian, D. (2017). Media Entrepreneurship, A Consensual Definition, Ad-minister 30, 93-113
- Zerdick, A., Schrape, K., Burgelmann, J. C., Silverstone, R., Feldmann, V., Wernick, C., & Wolff, C. (Eds.). (2004). “E-merging media: communication and the media economy of the future”. Springer Science & Business Media.