The series welcomes both theoretical and applied contributions, including comparative studies, case analyses, and policy perspectives. Key areas include:
Hospitality & Tourism
- Destination management and sustainable tourism.
- Service excellence, yield management, and workforce management in African hospitality.
- Procurement, supply chain, and operations management in HTCC sectors.
- National and international policies shaping HTCC industrial development in Africa.
Creative & Cultural Industries
- Marketing management in animation, games, antiques, crafts, fashion, and media technology.
- Creative industries in performing arts, film, music, television, publishing, and digital platforms.
- Cultural diplomacy, soft power, and Africa’s creative exports.
- Intellectual property, governance, and financial sustainability in creative sectors.
Innovation, Technology & Governance
- Impact of digital disruptions (social media, mobile marketing, internet platforms).
- Technological transformations (AI, metaverse, VR, IoT, big data).
- AfCFTA and regional integration opportunities for HTCC industries.
- ESG performance, green investment, and governance in HTCC enterprises.
Why This Series?
- Africa’s HTCC industries are among the fastest-growing economic sectors but are under-represented in global academic publishing.
- The African Continental Free Trade Agreement (AfCFTA) creates new opportunities for cross-border creative, cultural, and tourism enterprises.
- Rapid digital disruptions (AI, VR, metaverse, IoT) demand new scholarship on African innovation and governance.
- HTCC industries are key to youth employment, cultural preservation, and inclusive growth in Africa.
Intended Audience
- Academics and postgraduate students in hospitality, tourism, creative and cultural studies.
- Policymakers in ministries of tourism, trade, culture, and economic development.
- Practitioners and entrepreneurs in hospitality, tourism boards, and creative enterprises.
- Development partners, NGOs, and cultural agencies working on governance and sustainability.
Publishing Model
- Edited volumes showcasing multi-country and multi-disciplinary perspectives.
- Monographs offering in-depth analyses of niche HTCC issues.
- Practice-led casebooks documenting African success stories and policy innovations.
How to submit a proposal
Contact the series editors or Emerald Commissioning Editor:
Robert Ebo Hinson; [email protected]
Esi Akyere Mensah: [email protected]
Emerald Commissioning Editor: Nick Wallwork; [email protected]
Calls for submissions
The Hospitality, Tourism, Creative and Cultural (HTCC) Industries in Africa series offers a multidisciplinary platform for advancing scholarship, policy, and practice across Africa’s hospitality, tourism, and creative economy sectors. These industries are engines of economic growth, cultural identity, and global competitiveness, but they also face significant challenges relating to sustainability, digital disruption, and governance.
Aims and scope
The series highlights historical, contemporary, and geographical perspectives, alongside practice-oriented insights, to explore how African HTCC organizations can position themselves to meet customer and stakeholder needs in a sustainable, innovative, and globally competitive manner.
The series aims to:
Advance African-centered scholarship on HTCC industries, incorporating diverse methodologies and perspectives.
Provide actionable insights on governance, policy, and innovation for the sustainable development of Africa’s HTCC sectors.
Engage with global shifts including digital disruption, technological transformation, and sustainability imperatives.
Support the SDGs, especially SDG 8 (Decent Work & Growth), SDG 11 (Sustainable Cities), SDG 12 (Responsible Consumption), SDG 13 (Climate Action), and SDG 17 (Partnerships).
Encourage knowledge exchange between academics, practitioners, policymakers, and cultural entrepreneurs across Africa and the diaspora.
This title is aligned with our responsible management goal
We aim to champion researchers, practitioners, policymakers and organisations who share our goals of contributing to a more ethical, responsible and sustainable way of working.
