Happiness and corporate social responsibility: the role of organizational culture and consumers in a sustainable economy
People have always been interested in happiness. At first, the scientific discussion seemed to be reserved for philosophy. In contrast, other scientific disciplines have started to be interested in this topic (Rela et al., 2020). Then, empirical research focused on happiness mainly in sociology, social and personality psychology, and physiology (Núñez-Barriopedro et al., 2020; Robertson, 2019). Today, areas such as politics, economics, and marketing have developed a body of knowledge on happiness. In the specific case of marketing, consumer research treats happiness as an emotion within the psychological determinants of consumer behavior (Kroeber-Riel & Weinberg 1996). The distinction between external and internal models of happiness is common to all scientific disciplines. Happiness "from the outside" is a state that depends on external, objective conditions, such as material prosperity or consumption (Yoshida et al., 2021). Happiness "from within" is a state that depends on internal, subjective judgments. Concerning research in business organization and empirical results from research on prosperity and well-being, it seems reasonable to treat happiness "from within" (Rodríguez et al., 2020). It means that we conceptualize happiness as a subjective phenomenon of internal states that are only partially influenced by objective factors.
On the other hand, the world is immersed in a frenetic economic and social change where society demands socially responsible behavior from organizations (Tiwari et al., 2021). Applying a practical management methodology oriented towards happiness can lead our organizations towards a true vision of society. Therefore, the strategic directions of companies and organizations should be aimed at maximizing the happiness of both their consumers and their human capital as a sustainable source of competitive advantage (Núñez-Barriopedro et al., 2021). This approach by organizations is responsible and sustainable in itself. Suppose happiness is understood as a reflection of well-being. Companies must undertake management models where organizational, psychological, communicative, or social factors stimulate corporate happiness within organizations (Jiménez-Marín et al., 2021). Furthermore, in the case of the consumer, organizations must be prepared to understand the term happiness as being used interchangeably with subjective well-being, life satisfaction, and utility (Cuesta-Valiño et al., 2020). In any case, research shows that the happiness of workers and consumers is closely linked to productivity, intrapreneurship, innovation, creativity, satisfaction, loyalty, and responsibility (Momparler et al., 2021; Onkila, 2015).
Despite all these academic advances, there is limited knowledge, from this postulates of happiness management and consumer happiness, of developing corporate governance that significantly improves the happy experiences of these groups (Belanche et al., 2013). However, above all, little attention has been paid to the social role of organizations and corporate social responsibility about happiness in society (Cuesta‐Valiño and Núñez‐Barriopedro, 2019).
For this reason, two fundamental things are necessary. The first is to explore human resources policies and internal marketing policies to stimulate employees' work performance from a collaborative culture based on commitment, positive psychology, and teamwork (Jiménez-Marín et al., 2020). Moreover, secondly, to use happiness in CSR as an element of measurement and antecedent to achieve sustainability and economic, social, and environmental responsibility (García-Sánchez et al., 2021). All of this is because of the significance of proactively promoting its internal and external customers (Zhou et al., 2021).
From this perspective, this special issue aims to highlight the fact that the intangible resource of happiness will play a key role not only in the transformation of the green economy (Cuesta-Valiño et al., 2021), which is currently underway but also in providing a corporate image of companies committed to the working passion of their human capital and the satisfaction of their customers, under the philosophy that monetary benefits are not mutually exclusive with the guiding principles of corporate social responsibility, respect for the environment, emotional consumption and happiness management (Ravina-Ripoll et al., 2019).
Therefore, such studies can have substantial practical implications for practitioners and public administrations to identify the significant economic and sustainable benefits that actions to improve the corporate happiness of their creative talent can bring them (Sorribes et al., 2021). An approach that reveals how happiness management opens the way to new management forms and conceptions of corporate social responsibility in a world threatened by climate change (Ahmed et al., 2020).
Accordingly, this special issue is primarily aimed at researchers who study sustainability and corporate social responsibility through the lens of happiness management and consumer happiness. Philosophy will be instrumental when implementing emerging and social governance models that promote the emotional wage, the green economy, and responsible consumption (Ravina-Ripoll et al., 2021).
Special issue aims
This special issue has two specific objectives. The first is to explore human resources and internal marketing policies to stimulate employees' work performance from a collaborative culture based on commitment, positive psychology, and teamwork (Jiménez-Marín et al., 2020). Moreover, secondly, to use happiness in CSR as an element of measurement and antecedent to achieve sustainability and economic and social responsibility (García-Sánchez et al., 2021).
From these perspectives, this special issue seeks contributions that highlight that the intangible resource of happiness will play a key role not only in the transformation of the green economy (Cuesta-Valiño et al., 2021), currently underway but also in offering a corporate image of companies committed to the working passion of their human capital and the satisfaction of their customers, under the guiding principles of corporate social responsibility, emotional consumption and happiness management (Ravina-Ripoll et al., 2019). Therefore, this special issue is primarily addressed to researchers studying sustainability, marketing, and corporate social responsibility through the lens of happiness management and consumer happiness. Purely theoretical papers (e.g., systematic literature reviews, qualitative meta-analysis review) are welcome, as are empirical papers that contribute to theory using any methodological approach (e.g., time-lag studies, longitudinal studies, surveys, cross-national comparative studies, case studies).
Topics to be discussed in this special issue include (but are not limited to) the following:
- CSR and happiness management.
- CSR and organizational culture.
- CSR and consumer happiness.
- CSR and sustainable economy.
- Happiness Management and productivity.
- Happiness management and social marketing.
- Happiness Management and sustainability.
- Happiness Management and organizational culture.
- Consumer happiness and management decision.
- Consumer happiness and social capital.
- Consumer happiness and CSR certificates.
- Consumer happiness and sustainable economy.
Submission procedure and information
Submissions to the special issue should be sent electronically through the "Management Decision" Scholar One System: https://mc.manuscriptcentral.com/md. Submissions should follow the author guidelines detailed at: https://www.emeraldgrouppublishing.com/journal/md#author-guidelines.
Authors need to indicate in their submission information and letter that their manuscript is for the Special Issue on "Happiness and corporate social responsibility: the role of organizational culture and consumers in a sustainable economy. " All submissions will be subject to a double-blind review process followed by "Management Decision" Journal. All manuscripts must be original, unpublished works that are not concurrently under review for publication elsewhere. Questions about this special issue may be directed to the leading guest editors.
Submissions for the special issue will be open between 15 July 2022 and 28 February 2023.
For any queries, contact the leading guest editors (refer to contact details below):
- Rafael Ravina-Ripoll: [email protected]
- Pedro Cuesta-Valiño: [email protected]
- Pablo Gutiérrez-Rodríguez: [email protected]
Ahmed, M., Zehou, S., Raza, S. A., Qureshi, M. A. and Yousufi, S. Q. (2020), “Impact of CSR and environmental triggers on employee green behavior: The mediating effect of employee well-being," Corporate Social Responsibility and Environmental Management, Vol. 27 No.5, pp. 2225-2239.
Belanche, D., Casaló, L.V. y Guinalíu, M. (2013), “El papel de la felicidad del consumidor en el marketing relacional”, Revista de marketing relacional, Vol. 12 No.2, pp.79-94.
Cuesta-Valiño, P., Gutiérrez-Rodríguez, P., Sierra-Fernández, M. P., & García, M. B. A. (2021). Measuring a multidimensional green brand equity: a tool for entrepreneurship development. British Food Journal.https://doi.org/10.1108/BFJ-07-2020-0639
Cuesta‐Valiño, P., Rodríguez, P. G. and Núñez‐Barriopedro, E. (2019), “The impact of corporate social responsibility on customer loyalty in hypermarkets: A new socially responsible strategy”, Corporate Social Responsibility and Environmental Management, Vol. 2 No. 64, pp.761-769.
Cuesta-Valiño, P., Rodríguez, P. G. and Núñez-Barriopedro, E. (2020), “Perception of advertisements for healthy food on social media: Effect of attitude on consumers’ response”, International Journal of Environmental Research and Public Health, Vol.17 No.18, p. 6463.
García-Sánchez, I.S., Hussain, N., Abkbar-Khan, S., & Martínez-Ferrero, J. (2021), “Assurance of corporate social responsability reports. Examining the role of internal and external corporate governance mechanisms”, Corporate Social Responsibility and Environmental Management. https://doi.org/10.1002/csr.2186
Jiménez-Marín, G., Elías Zambrano, R., Galiano-Coronil, A. and Ravina-Ripoll, R. (2020), “Food and beverage advertising aimed at spanish children issued through mobile devices: a study from a social marketing and happiness management perspective”, International Journal of Environmental Research and Public Health, Vol. 17 No,14, p. 5056.
Jiménez-Marín, G., Zambrano, R. E., Galiano-Coronil, A. and Tobar-Pesántez, L. (2021). “Brand management fron social marketing and happiness management binomial of in the age of industry 4.0”, Journal of Legal, Ethical and Regulatory Issues, Vol. 24 No.3, 1-10.
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Momparler, A., Carmona, P. and Climent, F. (2011), "Happiness at Work. Maximizing Your Psychological Capital for Success", Management Decision, Vol. 49 No. 6, pp. 1028-1032.
Núñez-Barriopedro, E., Cuesta-Valiño, P., Gutiérrez-Rodríguez, P. and Ravina-Ripoll, R. (2021), “How Does Happiness Influence the Loyalty of Karate Athletes? A model of structural equations from the constructs: consumer satisfaction, engagement, and meaningful”. Frontiers in Psychology, Vol. 12, p. 794.
Núñez-Barriopedro, E., Ravina-Ripoll, R. and Ahumada-Tello, E. (2020), "Happiness perception in Spain, a SEM approach to evidence from the sociological research center”, Quality & Quantity, Vol.54, pp.761-779.
Onkila, T. (2015), “Pride or embarrassment? Employees’ emotions and corporate social responsibility”, Corporate Social Responsibility and Environmental Management, Vol. 22 No4, pp. 222-236.
Ravina-Ripoll, R., Marchena Domínguez, J. and Montañez Del Rio, M.A. (2019), “HappinessManagement in the age of Industry 4.0”, Retos Journal of Administration Sciences and Economics, Vol. 9 No. 18, 183-194.
Ravina-Ripoll, R., Núñez-Barriopedro, E., Almorza-Gomar, D. and Tobar-Pesantez, L. B. (2021), “Happiness Management a culture to explore from Brand Orientation as a sign of Responsibily and Sustainable Production”, Frontiers in Psychology, Vol.12, p.3243.
Rela, I. Z., Awang, A. H., Ramli, Z., Md Sum, S. and Meisanti, M. (2020), “Effects environmental corporate social responsibility on environmental well-being perception and the mediation role of community resilience”, Corporate Social Responsibility and Environmental Management, Vol. 27 No.5,pp. 2176-2187.
Robertson, M.F. (1969), "The Pursuit of Happiness—at Work", Management Decision, Vol. 3 No. 3, pp. 47-49.
Rodríguez, P. G., Villarreal, R., Valiño, P. C. and Blozis, S. (2020), “A PLS-SEM approach to understanding E-SQ, e-satisfaction and e-loyalty for fashion e-retailers in Spain”. Journal of Retailing and Consumer Services, Vol.57, p,102201.
Zhou, Z., Zheng, F., Lin, J. and Zhou, N. (2021), “The interplay among green brand knowledge, expected eudaimonic well-being and environmental consciousness on green brand purchase intention”, Corporate Social Responsibility and Environmental Management, Vol.28 No.2, pp.630-639.
Sorribes, J., Celma, D. and Martínez‐Garcia, E. (2021), “Sustainable human resources management in crisis contexts: Interaction of socially responsible labour practices for the well-being of employees”, Corporate Social Responsibility and Environmental Management, Vol. 28 No.2, pp. 936-952.
Yoshida, M., Gordon, B. S. and James, J. D. (2021), “Social capital and consumer happiness: toward an alternative explanation of consumer-brand identification”, Journal of Brand Management. https://doi.org/10.1057/s41262-021-00240-y
Tiwari, M., Tiwari, T., Sam Santhose, S., Mishra, L., MR, R. and Sundararaj, V. (2021), “Corporate social responsibility and supply chain: A study for evaluating corporate hypocrisy with special focus on stakeholders” International Journal of Finance & Economics..https://doi.org/10.1002/ijfe.2483