New Product Development (NPD) & Innovation Management for Products and Brands

Closes:
Journal
Journal of Product & Brand Management
Guest editor(s)
Kalliopi Chatzipanagiotou, Jake Hoskins,

Submit your paper here!

Introduction

The Journal of Product & Brand Management welcomes submissions to a Special Issue on “New Product Development (NPD) & Innovation Management for Products & Brands”. This special issue will welcome a wide range of empirical and conceptual submissions.

Products are defined broadly in this call as anything that can be offered to a market to satisfy a want or need, which includes physical goods, services, experiences, events, persons, places, properties, organizations, information and ideas. New Product Development (NPD) and New Service Development (NSD) research investigations across any stage from the start of the funnel (ideation) to the end (commercialization) are all of interest to this call. Prospective authors may consider consulting key seminal review papers on these broader topics to strengthen their research conceptualizations and to better tie new studies into the field’s existing knowledge base (Brown & Eisenhardt, 1995; Ernst, 2002; Hauser et al., 2006; Henard & Szymanski, 2001; Krishnan & Ulrich, 2001; Mahajan et al., 1990; Montoya-Weiss & Calantone, 1994; Peres et al., 2010). The special issue will particularly welcome key topics that remained topical in the area, such as customers’ involvement in NPD/NSD (e.g., Chang & Taylor, 2016; Witell et al., 2014; Yu & Sangiorgi, 2018; Dubiel & Mukherji, 2022), the role of new technologies in designing and development new products (e.g., Harz et al., 2022; Durmuşoğlu & Barczak, 2011), comparisons between NSD and NPD (e.g., Schleimer et al., 2011), critical factors of success and failure in NPD/NSD (Markovitch et al., 2015; Cooper, 2019).

On the other hand, effectively managing innovation and NPD/NSD are essential to organizational success over the short- and the long-term. Innovations brought to market also heavily influence branding dimensions, including brand image and brand equity. Increasingly, calls for social responsibility and sustainability in firm practices from consumers, policy makers and organization members may also interact with NPD/NSD management in interesting ways. Innovation management must also consider a wide range of disciplinary overlaps, including Marketing, Management, R&D and Supply Chain. How firms manage Innovation/NPD/NSD successfully and maximize performance outcomes like profitability and other outcomes such as consumer welfare are of particular interest.

List of Topic Areas

  1. Advances in NPD design – creating a culture that embraces design, innovation and creativity 
  2. Evolving technologies/capabilities such as digital/mobile/social in NPD 
  3. Customer involvement in NPD 
  4. Measuring and sustaining NPD commercialization success and long-term performance; 
  5. Best practices and success stories from NPD
  6. Ethical dilemmas in NPD such as sustainability, social responsibility, outsourcing and interfacing with supply chain issues more broadly 
  7. Improving well-being through new transformative services 
  8. The interplay between NPD and branding

Submissions Information

Submissions are made using ScholarOne Manuscripts. Registration and access are available here.
Author guidelines must be strictly followed. Please see here.
Authors should select (from the drop-down menu) the special issue title at the appropriate step in the submission process, i.e. in response to ““Please select the issue you are submitting to”. 
Submitted articles must not have been previously published, nor should they be under consideration for publication anywhere else, while under review for this journal.

Key Deadlines

Opening date for manuscripts submission: 01/08/2024 
Closing date for manuscripts submission: 01/11/2024

Guest Editors

Kalliopi Chatzipanagiotou, University of Glasgow, United Kingdom, [email protected] 
Jake Hoskins, Willamette University, United States of America, [email protected]

References

Brown, S. L., & Eisenhardt, K. M. (1995). Product development: Past research, present findings, and future directions. Academy of management review, 20(2), 343-378. 
Ernst, H. (2002). Success factors of new product development: a review of the empirical literature. International journal of management reviews, 4(1), 1-40. 
Hauser, J., Tellis, G. J., & Griffin, A. (2006). Research on innovation: A review and agenda for marketing science. Marketing science, 25(6), 687-717. 
Henard, D. H., & Szymanski, D. M. (2001). Why some new products are more successful than others. Journal of marketing Research, 38(3), 362-375. 
Krishnan, V., & Ulrich, K. T. (2001). Product development decisions: A review of the literature. Management science, 47(1), 1-21. 
Mahajan, V., Muller, E., & Bass, F. M. (1990). New product diffusion models in marketing: A review and directions for research. Journal of marketing, 54(1), 1-26. 
Montoya-Weiss, M. M., & Calantone, R. (1994). Determinants of new product performance: A review and meta-analysis. Journal of product innovation management, 11(5), 397-417. 
Peres, R., Muller, E., & Mahajan, V. (2010). Innovation diffusion and new product growth models: A critical review and research directions. International journal of research in marketing, 27(2), 91-106 
Chang, Woojung and Steven A. Taylor (2016), “The Effectiveness of Customer Participation in New Product Development: A Meta- Analysis,” Journal of Marketing, 80 (1), 47–64 
Witell, L., Gustafsson, A., & D. Johnson, M. (2014). The effect of customer information during new product development on profits from goods and services. European Journal of Marketing, 48(9/10), 1709-1730. 
Dubiel, A., & Mukherji, P. (2022). Same, same but different! New service development in the context of emerging markets: A review. International Marketing Review, 39(5), 1226-1251. 
Yu, E., & Sangiorgi, D. (2018). Service design as an approach to implement the value cocreation perspective in new service development. Journal of Service Research, 21(1), 40-58. 
Durmuşoğlu, S. S., & Barczak, G. (2011). The use of information technology tools in new product development phases: Analysis of effects on new product innovativeness, quality, and market performance. Industrial Marketing Management, 40(2), 321-330. 
Schleimer, Stephanie C. and Arthur D. Shulman (2011), “A Comparison of New Service Versus New Product Development: Configurations of Collaborative Intensity as Predictors of Performance,” Journal of Product Innovation Management, 28 (4), 521–35.
Harz, N., Hohenberg, S., & Homburg, C. (2022). Virtual reality in new product development: Insights from prelaunch sales forecasting for durables. Journal of Marketing, 86(3), 157-179.0 
Markovitch, D. G., Steckel, J. H., Michaut, A., Philip, D., & Tracy, W. M. (2015). Behavioral reasons for new product failure: Does overconfidence induce overforecasts?. Journal of Product Innovation Management, 32(5), 825-841 
Cooper, R. G. (2019). The drivers of success in new-product development. Industrial marketing management, 76, 36-47