Asia Pacific Journal of Marketing and Logistics - Literati Award Winners 2020
We are to pleased to announce our 2020 Literati Award winners.
Attract customers with a cold look: when do we prefer cold representative
Zhipeng Xie, Jing Zhao, Tao Wang
Highly Commended Papers
What drives green persistence intentions?
Hung-Che Wu, Ching-Chan Cheng
Celebrity poses and consumer attitudes in endorsement advertisements
Yongdan Liu, Matthew Tingchi Liu
Does consumer customization strategy always benefit the platform firm’s profit?
Can-you Wang, Cheng-long Li, Qin Su
Artha Sejati Ananda