We are to pleased to announce our 2020 Literati Award winners.

Outstanding Paper
Attract customers with a cold look: when do we prefer cold representative        
Zhipeng Xie, Jing Zhao, Tao Wang

Highly Commended Papers
What drives green persistence intentions?     
Hung-Che Wu, Ching-Chan Cheng

Celebrity poses and consumer attitudes in endorsement advertisements  
Yongdan Liu, Matthew Tingchi Liu

Does consumer customization strategy always benefit the platform firm’s profit?   
Can-you Wang, Cheng-long Li, Qin Su

Outstanding Reviewers
Artha Sejati Ananda
Ting Chi
Eugene Aw