Journal of Product & Brand Management - Literati Award Winners 2020

Journal of Product & Brand Management

We are pleased to announce our 2020 Literati Award winners.

Outstanding Paper
I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management
Sergio Andrés Osuna Ramírez, Cleopatra Veloutsou, Anna Morgan-Thomas

Highly Commended Papers
Consumer brand engagement, satisfaction and brand loyalty: a comparative study between functional and emotional brand relationships
Teresa Fernandes, Mariana Moreira

Counterfeiting: conceptual issues and implications for branding
Bradley P. Evans, Richard G. Starr, Roderick J. Brodie

Outstanding Reviewers
Salim Azar
Kirsten Cowan
Cesar Zamudio
Enrique Becerra