Young Consumers - Literati Award Winners 2020

Young Consumers: Insight and Ideas for Responsible Marketers

We are pleased to announce our 2020 Literati Award winners.

Outstanding Paper
Personalized and cued advertising aimed at children
Kristien Daems, Freya De Keyzer, Patrick De Pelsmacker, Ingrid Moons

Highly Commended Papers
Materialist values, financial and pro-environmental behaviors, and well-being
Sabrina Helm, Joyce Serido, Sun Young Ahn, Victoria Ligon, Soyeon Shim

Family conflict and adolescent compulsive buying behavior
James A. Roberts, Chris Pullig, Meredith David

Outstanding Reviewer
Joel Bree