• Submit your paper

Journal of Islamic Marketing was the first journal dedicated to investigating Marketing’s relationship with Islam, in theory and practice, across Muslim majority and minority geographies.

ISSN: 1759-0833
eISSN: 1759-0833

Aims and scope

Journal of Islamic Marketing (JIMA) covers the entire field of marketing and its associated sub-disciplines. Also, due to the nature of the subject, its reach extends further to cross-disciplinary work.

JIMA publishes articles which are: based on quantitative or qualitative empirical work, conceptual, theory driven, literature reviews, case studies, book reviews, executive interviews, and thought pieces – without preference.

Whilst we welcome novel, innovative, and ground-breaking contributions from a wide range of traditions; the focus of authors’ work must be on addressing the needs of a marketing audience – and links with Islam and Muslims must be clearly articulated throughout.

The following are some suggested areas of interest:

  • Development of Theory, Practice, and Research Methods
  • Marketing of Islamic Financial Products and Services
  • Halal Food, Drink, Pharmaceuticals, Cosmetics, Toiletries, and Supply Chains
  • Arts, Fashion, Lifestyle, Entertainment, and Sports
  • Hospitality, Spiritual and Health Tourism
  • Religiosity, Muslim Rituals and patterns of Worship
  • Society, Interfaith, Ethnocentrism, Multiculturalism, and Cross-Culture
  • Islamic Codes of Conduct and Ethics

This journal supports the UN Sustainable Development Goals

As a leading social science publisher, we're passionate about leading change, and align everything we do with the UN's Sustainable Development Goals (SDGs).

Our core area of focus is interdisciplinary research aligned with the SDGs, with four key goals in mind – Fairer society, Healthier lives, Responsible management, and Quality education for all – all of which are about creating real-world impact, at a time when it's needed most.

Find out about our goals