publication_title print_identifier online_identifier date_first_issue_online num_first_vol_online num_first_issue_online date_last_issue_online num_last_vol_online num_last_issue_online title_url first_author title_id embargo_info coverage_depth notes publisher_name publication_type date_monograph_published_print date_monograph_published_online monograph_volume monograph_edition first_editor parent_publication_title_id preceding_publication_title_id access_type DOI Product 30-Minute Website Marketing: A Step By Step Guide 978-1-83867-081-8 978-1-83867-078-8 https://www.emerald.com/books/book/13767/30-Minute-Website-MarketingA-Step-By-Step-Guide Wilson 978-1-83867-081-8 fulltext Emerald Publishing Limited monograph 2019-10-18 2019-10-18 P 10.1108/9781838670788 Advertising in New Formats and Media: Current Research and Implications for Marketers 978-1-78560-313-6 978-1-78560-312-9 https://www.emerald.com/books/book/15174/Advertising-in-New-Formats-and-MediaCurrent 978-1-78560-313-6 fulltext Emerald Group Publishing Limited monograph 2016-04-06 2016-04-06 De Pelsmacker P 10.1108/9781785603129 Answer Intelligence: Raise Your AQ 978-1-83982-873-7 978-1-83982-870-6 https://www.emerald.com/books/book/13479/Answer-IntelligenceRaise-Your-AQ Glibkowski 978-1-83982-873-7 fulltext Emerald Publishing Limited monograph 2021-04-14 2021-04-14 P 10.1108/9781839828706 Artificial Intelligence in Marketing 978-1-80262-876-0 978-1-80262-875-3 https://www.emerald.com/books/book/12829/Artificial-Intelligence-in-Marketing 978-1-80262-876-0 fulltext Emerald Publishing Limited monograph 2023-03-13 2023-03-13 20 Sudhir P 10.1108/S1548-6435202320 Beyond Multi-channel Marketing: Critical Issues in Dual Marketing 978-1-83867-686-5 978-1-83867-685-8 https://www.emerald.com/books/book/15668/Beyond-Multi-channel-MarketingCritical-Issues-in 978-1-83867-686-5 fulltext Emerald Publishing Limited monograph 2020-06-17 2020-06-17 Palazzo P 10.1108/9781838676858 Bottom of the Pyramid Marketing: Making, Shaping and Developing BoP Markets 978-1-78714-556-6 978-1-78714-555-9 https://www.emerald.com/books/book/15244/Bottom-of-the-Pyramid-Marketing-Making-Shaping-and 978-1-78714-556-6 fulltext Emerald Publishing Limited monograph 2018-12-03 2018-12-03 Singh P 10.1108/9781787145559 Brand Meaning Management 978-1-78441-932-5 978-1-78441-931-8 https://www.emerald.com/books/book/14791/Brand-Meaning-Management 978-1-78441-932-5 fulltext Emerald Group Publishing Limited monograph 2015-05-05 2015-05-05 12 P 10.1108/S1548-6435201512 Break the Wall: Why and How to Democratize Digital in Your Business 978-1-80382-188-7 978-1-80382-185-6 https://www.emerald.com/books/book/13063/Break-the-Wall-Why-and-How-to-Democratize-Digital Aksehirli 978-1-80382-188-7 fulltext Emerald Publishing Limited monograph 2022-12-14 2022-12-14 P 10.1108/9781803821856 Business-To-Business Brand Management: Theory, Research and Executivecase Study Exercises 978-1-84855-670-6 978-1-84855-671-3 https://www.emerald.com/books/book/15189/Business-To-Business-Brand-Management-Theory 978-1-84855-670-6 fulltext Emerald Group Publishing Limited monograph 2009-06-19 2009-06-19 15 Glynn P 10.1108/S1069-0964(2009)15 Business-to-Business Marketing Management: Strategies, Cases, and Solutions 978-1-78052-576-1 978-1-78052-577-8 https://www.emerald.com/books/book/14856/Business-to-Business-Marketing-Management 978-1-78052-576-1 fulltext Emerald Group Publishing Limited monograph 2012-04-04 2012-04-04 18 Glynn P 10.1108/S1069-0964(2012)18 CEOs on a Mission: Reimagining CEO Activism, Development, and Difference 978-1-80382-216-7 978-1-80382-215-0 https://www.emerald.com/books/book/15250/CEOs-on-a-MissionReimagining-CEO-Activism Adae 978-1-80382-216-7 fulltext Emerald Publishing Limited monograph 2023-09-11 2023-09-11 P 10.1108/9781803822150 Communicating Social and Environmental Issues Effectively 978-1-83867-468-7 978-1-83867-467-0 https://www.emerald.com/books/book/12464/Communicating-Social-and-Environmental-Issues Reed 978-1-83867-468-7 fulltext Emerald Publishing Limited monograph 2020-07-29 2020-07-29 P 10.1108/9781838674670 Consumer Culture Theory 978-1-78743-907-8 978-1-78743-906-1 https://www.emerald.com/books/book/10522/Consumer-Culture-Theory 978-1-78743-907-8 fulltext Emerald Publishing Limited monograph 2018-02-05 2018-02-05 19 Cross P 10.1108/S0885-2111201819 Consumer Culture Theory 978-1-78441-158-9 978-1-78441-157-2 https://www.emerald.com/books/book/11618/Consumer-Culture-Theory 978-1-78441-158-9 fulltext Emerald Group Publishing Limited monograph 2014-11-28 2014-11-28 16 P 10.1108/S0885-2111201416 Consumer Culture Theory 978-0-76231-446-1 978-1-84855-984-4 https://www.emerald.com/books/book/12754/Consumer-Culture-Theory 978-0-76231-446-1 fulltext Emerald Group Publishing Limited monograph 2007-06-11 2007-06-11 11 Belk P 10.1016/S0885-2111(2007)11 Consumer Culture Theory 978-1-78754-286-0 978-1-78754-285-3 https://www.emerald.com/books/book/13545/Consumer-Culture-Theory 978-1-78754-286-0 fulltext Emerald Publishing Limited monograph 2019-04-10 2019-04-10 20 Bajde P 10.1108/S0885-2111201920 Consumer Culture Theory 978-1-78560-323-5 978-1-78560-322-8 https://www.emerald.com/books/book/13918/Consumer-Culture-Theory 978-1-78560-323-5 fulltext Emerald Group Publishing Limited monograph 2015-11-23 2015-11-23 17 P 10.1108/S0885-2111201517 Consumer Culture Theory 978-1-78635-496-9 978-1-78635-495-2 https://www.emerald.com/books/book/14503/Consumer-Culture-Theory 978-1-78635-496-9 fulltext Emerald Group Publishing Limited monograph 2016-12-09 2016-12-09 18 P 10.1108/S0885-2111201618 Consumer Culture Theory 978-1-78190-810-5 978-1-78190-811-2 https://www.emerald.com/books/book/14688/Consumer-Culture-Theory 978-1-78190-810-5 fulltext Emerald Group Publishing Limited monograph 2013-12-06 2013-12-06 15 P 10.1108/S0885-2111(2013)15 Continuing to Broaden the Marketing Concept: Making the World A Better Place 978-1-78754-825-1 978-1-78754-824-4 https://www.emerald.com/books/book/13241/Continuing-to-Broaden-the-Marketing-ConceptMaking 978-1-78754-825-1 fulltext Emerald Publishing Limited monograph 2020-09-17 2020-09-17 17 Iacobucci P 10.1108/S1548-6435202017 Corporate Financial Distress: Restructuring and Turnaround 978-1-83982-981-9 978-1-83982-980-2 https://www.emerald.com/books/book/15188/Corporate-Financial-DistressRestructuring-and Tron 978-1-83982-981-9 fulltext Emerald Publishing Limited monograph 2021-01-21 2021-01-21 P 10.1108/9781839829802 Crafting Customer Experience Strategy: Lessons from Asia 978-1-83909-711-9 978-1-83909-710-2 https://www.emerald.com/books/book/15585/Crafting-Customer-Experience-StrategyLessons-from 978-1-83909-711-9 fulltext Emerald Publishing Limited monograph 2021-05-04 2021-05-04 Popli P 10.1108/9781839097102 Creating and managing superior customer value 978-1-84855-172-5 978-1-84855-173-2 https://www.emerald.com/books/book/10651/Creating-and-managing-superior-customer-value 978-1-84855-172-5 fulltext Emerald Group Publishing Limited monograph 2008-11-01 2008-11-01 14 Woodside P 10.1016/S1069-0964(2008)14 Creativity and Marketing: The Fuel for Success 978-1-80071-331-4 978-1-80071-330-7 https://www.emerald.com/books/book/11749/Creativity-and-Marketing-The-Fuel-for-Success 978-1-80071-331-4 fulltext Emerald Publishing Limited monograph 2021-08-02 2021-08-02 Pantano P 10.1108/9781800713307 Crisis Communications Management 978-1-78756-618-7 978-1-78756-615-6 https://www.emerald.com/books/book/14560/Crisis-Communications-Management Wheeler 978-1-78756-618-7 fulltext Emerald Publishing Limited monograph 2018-12-03 2018-12-03 P 10.1108/9781787566156 Cross-Cultural Buyer Behavior 978-0-76231-412-6 978-1-84950-485-0 https://www.emerald.com/books/book/15368/Cross-Cultural-Buyer-Behavior 978-0-76231-412-6 fulltext Emerald Group Publishing Limited monograph 2007-05-01 2007-05-01 18 Taylor P 10.1016/S1474-7979(2007)18 Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences 978-1-83867-176-1 978-1-83867-175-4 https://www.emerald.com/books/book/11897/Cross-Cultural-Social-Media-Marketing-Bridging Moriuchi 978-1-83867-176-1 fulltext Emerald Publishing Limited monograph 2021-06-22 2021-06-22 P 10.1108/9781838671754 Customer Experience Innovation: How to Get a Lasting Market Edge 978-1-78754-787-2 978-1-78754-786-5 https://www.emerald.com/books/book/11662/Customer-Experience-InnovationHow-to-Get-a-Lasting Dew 978-1-78754-787-2 fulltext Emerald Publishing Limited monograph 2018-08-13 2018-08-13 P 10.1108/9781787547865 Data-driven Marketing Content: A Practical Guide 978-1-78973-818-6 978-1-78973-817-9 https://www.emerald.com/books/book/15577/Data-driven-Marketing-ContentA-Practical-Guide Wilson 978-1-78973-818-6 fulltext Emerald Publishing Limited monograph 2019-06-05 2019-06-05 P 10.1108/9781789738179 Debates in Marketing Orientation 978-1-78769-836-9 978-1-78769-833-8 https://www.emerald.com/books/book/15453/Debates-in-Marketing-Orientation Bozkurt 978-1-78769-836-9 fulltext Emerald Publishing Limited monograph 2019-01-14 2019-01-14 P 10.1108/9781787698338 Deep Knowledge of B2B Relationships Within and Across Borders 978-1-78190-858-7 978-1-78190-859-4 https://www.emerald.com/books/book/17737/Deep-Knowledge-of-B2B-Relationships-Within-and 978-1-78190-858-7 fulltext Emerald Group Publishing Limited monograph 2013-07-10 2013-07-10 20 P 10.1108/S1069-0964(2013)20 Designing winning products 978-0-76230-682-4 978-1-84950-060-9 https://www.emerald.com/books/book/10942/Designing-winning-products 978-0-76230-682-4 fulltext Emerald Group Publishing Limited monograph 2000-12-20 2000-12-20 10 Woodside P 10.1016/S1069-0964(2000)10 Developing Digital Marketing: Relationship Perspectives 978-1-80071-349-9 978-1-80071-348-2 https://www.emerald.com/books/book/13950/Developing-Digital-MarketingRelationship 978-1-80071-349-9 fulltext Emerald Publishing Limited monograph 2021-06-11 2021-06-11 Thaichon P 10.1108/9781800713482 Developing Insights on Branding in the B2B Context: Case Studies from Business Practice 978-1-78756-276-9 978-1-78756-275-2 https://www.emerald.com/books/book/11030/Developing-Insights-on-Branding-in-the-B2B 978-1-78756-276-9 fulltext Emerald Publishing Limited monograph 2018-08-09 2018-08-09 Koporcic P 10.1108/9781787562752 Digital PR 978-1-78756-622-4 978-1-78756-619-4 https://www.emerald.com/books/book/14739/Digital-PR Whatmough 978-1-78756-622-4 fulltext Emerald Publishing Limited monograph 2018-11-13 2018-11-13 P 10.1108/9781787566194 Emotional Appeals in Advertising Banking Services 978-1-78756-302-5 978-1-78756-299-8 https://www.emerald.com/books/book/13273/Emotional-Appeals-in-Advertising-Banking-Services Mogaji 978-1-78756-302-5 fulltext Emerald Publishing Limited monograph 2018-05-01 2018-05-01 P 10.1108/9781787562998 Entrepreneurship in International Marketing 978-1-78441-448-1 978-1-78441-447-4 https://www.emerald.com/books/book/14714/Entrepreneurship-in-International-Marketing 978-1-78441-448-1 fulltext Emerald Group Publishing Limited monograph 2015-02-04 2015-02-04 25 P 10.1108/S1474-7979201525 E-services Adoption: Processes by Firms in Developing Nations 978-1-78560-709-7 978-1-78560-708-0 https://www.emerald.com/books/book/14824/E-services-Adoption-Processes-by-Firms-in 978-1-78560-709-7 fulltext Emerald Group Publishing Limited monograph 2015-10-28 2015-10-28 23B P 10.1108/S1069-0964201523B E-Services Adoption: Processes by Firms in Developing Nations 978-1-78560-325-9 978-1-78560-324-2 https://www.emerald.com/books/book/12309/E-Services-Adoption-Processes-by-Firms-in 978-1-78560-325-9 fulltext Emerald Group Publishing Limited monograph 2015-10-07 2015-10-07 23A P 10.1108/S1069-0964201523A Essays by Distinguished Marketing Scholars of the Society for Marketing Advances 978-0-76230-869-9 978-1-84950-148-4 https://www.emerald.com/books/book/11788/Essays-by-Distinguished-Marketing-Scholars-of-the 978-0-76230-869-9 fulltext Emerald Group Publishing Limited monograph 2002-08-14 2002-08-14 11 Woodside P 10.1016/S1069-0964(2002)11 Evaluating Marketing Actions and Outcomes 978-0-76231-046-3 978-1-84950-230-6 https://www.emerald.com/books/book/16017/Evaluating-Marketing-Actions-and-Outcomes 978-0-76231-046-3 fulltext Emerald Group Publishing Limited monograph 2003-09-04 2003-09-04 12 Woodside P 10.1016/S1069-0964(2003)12 Expand, Grow, Thrive: 5 Proven Steps to Turn Good Brands into Global Brands through the LASSO Method 978-1-78743-782-1 978-1-78743-781-4 https://www.emerald.com/books/book/10718/Expand-Grow-Thrive5-Proven-Steps-to-Turn-Good Canalichio 978-1-78743-782-1 fulltext Emerald Publishing Limited monograph 2018-02-12 2018-02-12 P 10.1108/9781787437814 Field Guide to Case Study Research in Business-to-business Marketing and Purchasing 978-1-78441-080-3 978-1-78441-079-7 https://www.emerald.com/books/book/10586/Field-Guide-to-Case-Study-Research-in-Business-to 978-1-78441-080-3 fulltext Emerald Group Publishing Limited monograph 2014-08-20 2014-08-20 21 P 10.1108/S1069-0964201421 Gambling Advertising: Nature, Effects and Regulation 978-1-78769-924-3 978-1-78769-923-6 https://www.emerald.com/books/book/14451/Gambling-Advertising-Nature-Effects-and-Regulation Gunter 978-1-78769-924-3 fulltext Emerald Publishing Limited monograph 2019-04-15 2019-04-15 P 10.1108/9781787699236 Game Strategies for Business Integration in the Digital Economy 978-1-80262-846-3 978-1-80262-845-6 https://www.emerald.com/books/book/14004/Game-Strategies-for-Business-Integration-in-the 978-1-80262-846-3 fulltext Emerald Publishing Limited monograph 2023-03-01 2023-03-01 27 Popkova P 10.1108/S1069-0964202327 Genes, Climate, and Consumption Culture: Connecting the Dots 978-1-78743-412-7 978-1-78743-411-0 https://www.emerald.com/books/book/14432/Genes-Climate-and-Consumption-CultureConnecting Sheth 978-1-78743-412-7 fulltext Emerald Publishing Limited monograph 2017-08-11 2017-08-11 P 10.1108/9781787434110 Getting Better at Sensemaking 978-0-76230-633-6 978-1-84950-043-2 https://www.emerald.com/books/book/11684/Getting-Better-at-Sensemaking 978-0-76230-633-6 fulltext Emerald Group Publishing Limited monograph 2001-02-02 2001-02-02 9 Woodside P 10.1016/S1069-0964(2001)9 Global Marketing in Times of Disruption 978-1-80592-251-3 978-1-80592-250-6 https://www.emerald.com/books/book/21338/Global-Marketing-in-Times-of-Disruption 978-1-80592-251-3 fulltext Emerald Publishing Limited monograph 2025-12-01 2025-12-01 22 1.00 Hewett P 10.1108/978-1-80592-250-6 Globalization, the Multinational Firm, and Emerging Economies 978-0-76230-669-5 978-1-84950-056-2 https://www.emerald.com/books/book/11547/Globalization-the-Multinational-Firm-and-Emerging 978-0-76230-669-5 fulltext Emerald Group Publishing Limited monograph 2000-12-20 2000-12-20 10 Yaprak P 10.1016/S1474-7979(2000)10 Grow, Build, Sell, Live: A Practical Guide to Running and Building an Agency and Enjoying It 978-1-78756-886-0 978-1-78756-883-9 https://www.emerald.com/books/book/15600/Grow-Build-Sell-LiveA-Practical-Guide-to-Running Houghton 978-1-78756-886-0 fulltext Emerald Publishing Limited monograph 2019-09-30 2019-09-30 P 10.1108/9781787568839 How to Sell Value – Demystified: A Practical Guide for Communications Agencies 978-1-83797-125-1 978-1-83797-122-0 https://www.emerald.com/books/book/14612/How-to-Sell-Value-DemystifiedA-Practical-Guide-for Manners 978-1-83797-125-1 fulltext Emerald Publishing Limited monograph 2023-10-19 2023-10-19 P 10.1108/9781837971220 Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes 978-1-78635-122-7 978-1-78635-121-0 https://www.emerald.com/books/book/14822/Improving-the-Marriage-of-Modeling-and-Theory-for 978-1-78635-122-7 fulltext Emerald Publishing Limited monograph 2018-01-29 2018-01-29 25 P 10.1108/S1069-0964201825 Innovation and Strategy 978-1-78754-829-9 978-1-78754-828-2 https://www.emerald.com/books/book/12294/Innovation-and-Strategy 978-1-78754-829-9 fulltext Emerald Publishing Limited monograph 2018-06-29 2018-06-29 15 P 10.1108/S1548-6435201815 Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing 978-1-78190-016-1 978-1-78190-017-8 https://www.emerald.com/books/book/12895/Interdisciplinary-Approaches-to-Product-Design 978-1-78190-016-1 fulltext Emerald Group Publishing Limited monograph 2012-09-05 2012-09-05 23 Swan P 10.1108/S1474-7979(2012)23 Interfirm Networks: Theory, Strategy, and Behavior 978-1-78052-024-7 978-1-78052-025-4 https://www.emerald.com/books/book/12250/Interfirm-Networks-Theory-Strategy-and-Behavior 978-1-78052-024-7 fulltext Emerald Group Publishing Limited monograph 2011-07-25 2011-07-25 17 Baxter P 10.1108/S1069-0964(2011)17 International Marketing 978-0-85724-447-5 978-0-85724-448-2 https://www.emerald.com/books/book/11197/International-Marketing 978-0-85724-447-5 fulltext Emerald Group Publishing Limited monograph 2011-01-27 2011-01-27 21 Zou P 10.1108/S1474-7979(2011)21 International Marketing in Rapidly Changing Environments 978-1-78190-896-9 978-1-78190-897-6 https://www.emerald.com/books/book/17740/International-Marketing-in-Rapidly-Changing 978-1-78190-896-9 fulltext Emerald Group Publishing Limited monograph 2013-10-08 2013-10-08 24 P 10.1108/S1474-7979(2013)24 International Marketing in the Fast Changing World 978-1-78560-233-7 978-1-78560-232-0 https://www.emerald.com/books/book/14751/International-Marketing-in-the-Fast-Changing-World 978-1-78560-233-7 fulltext Emerald Group Publishing Limited monograph 2015-11-03 2015-11-03 26 P 10.1108/S1474-7979201526 International Marketing Research 978-0-76231-369-3 978-1-84950-458-4 https://www.emerald.com/books/book/11584/International-Marketing-Research 978-0-76231-369-3 fulltext Emerald Group Publishing Limited monograph 2006-11-27 2006-11-27 17 P 10.1016/S1474-7979(2006)17 Machine Learning and Artificial Intelligence in Marketing and Sales: Essential Reference for Practitioners and Data Scientists 978-1-80043-881-1 978-1-80043-880-4 https://www.emerald.com/books/book/10985/Machine-Learning-and-Artificial-Intelligence-in Syam 978-1-80043-881-1 fulltext Emerald Publishing Limited monograph 2021-03-10 2021-03-10 P 10.1108/9781800438804 Making Tough Decisions Well and Badly: Framing, Deciding, Implementing, Assessing 978-1-78635-120-3 978-1-78635-119-7 https://www.emerald.com/books/book/15309/Making-Tough-Decisions-Well-and-Badly-Framing 978-1-78635-120-3 fulltext Emerald Group Publishing Limited monograph 2016-10-20 2016-10-20 24 P 10.1108/S1069-0964201624 Managing Brands in 4D: Understanding Perceptual, Emotional, Social and Cultural Branding 978-1-78756-103-8 978-1-78756-102-1 https://www.emerald.com/books/book/14525/Managing-Brands-in-4DUnderstanding-Perceptual Pogorzelski 978-1-78756-103-8 fulltext Emerald Publishing Limited monograph 2018-06-14 2018-06-14 P 10.1108/9781787561021 Managing Product Innovation 978-0-76231-159-0 978-1-84950-311-2 https://www.emerald.com/books/book/14274/Managing-Product-Innovation 978-0-76231-159-0 fulltext Emerald Group Publishing Limited monograph 2005-02-22 2005-02-22 13 Woodside P 10.1016/S1069-0964(2005)13 Market Research Methods in the Sports Industry 978-1-78754-192-4 978-1-78754-191-7 https://www.emerald.com/books/book/15678/Market-Research-Methods-in-the-Sports-Industry Šerić 978-1-78754-192-4 fulltext Emerald Publishing Limited monograph 2018-05-29 2018-05-29 P 10.1108/9781787541917 Marketing Accountability for Marketing and Non-marketing Outcomes 978-1-83867-564-6 978-1-83867-563-9 https://www.emerald.com/books/book/11153/Marketing-Accountability-for-Marketing-and-Non 978-1-83867-564-6 fulltext Emerald Publishing Limited monograph 2021-09-27 2021-09-27 18 Kumar P 10.1108/S1548-6435202118 Marketing in a Digital World 978-1-78756-340-7 978-1-78756-339-1 https://www.emerald.com/books/book/14861/Marketing-in-a-Digital-World 978-1-78756-340-7 fulltext Emerald Publishing Limited monograph 2019-09-19 2019-09-19 16 P 10.1108/S1548-6435201916 Marketing in and for a Sustainable Society 978-1-78635-282-8 978-1-78635-281-1 https://www.emerald.com/books/book/10723/Marketing-in-and-for-a-Sustainable-Society 978-1-78635-282-8 fulltext Emerald Group Publishing Limited monograph 2016-07-05 2016-07-05 13 P 10.1108/S1548-6435201613 Marketing in Customer Technology Environments: Prospective Customers and Magical Worlds 978-1-83909-601-3 978-1-83909-600-6 https://www.emerald.com/books/book/11889/Marketing-in-Customer-Technology Sudharshan 978-1-83909-601-3 fulltext Emerald Publishing Limited monograph 2020-04-16 2020-04-16 P 10.1108/9781839096006 Marketing Management in Turkey 978-1-78714-558-0 978-1-78714-557-3 https://www.emerald.com/books/book/15689/Marketing-Management-in-Turkey 978-1-78714-558-0 fulltext Emerald Publishing Limited monograph 2018-07-30 2018-07-30 Ozturkcan P 10.1108/9781787145573 Mastering Market Analytics: Business Metrics – Practice and Application 978-1-78714-836-9 978-1-78714-835-2 https://www.emerald.com/books/book/14113/Mastering-Market-AnalyticsBusiness-Metrics 978-1-78714-836-9 fulltext Emerald Publishing Limited monograph 2017-11-13 2017-11-13 Kozielski P 10.1108/9781787148352 Measurement and Research Methods in International Marketing 978-1-78052-094-0 978-1-78052-095-7 https://www.emerald.com/books/book/11422/Measurement-and-Research-Methods-in-International 978-1-78052-094-0 fulltext Emerald Group Publishing Limited monograph 2011-08-23 2011-08-23 22 Sarstedt P 10.1108/S1474-7979(2011)22 Measurement in Marketing 978-1-80043-631-2 978-1-80043-630-5 https://www.emerald.com/books/book/13953/Measurement-in-Marketing 978-1-80043-631-2 fulltext Emerald Publishing Limited monograph 2022-09-12 2022-09-12 19 Baumgartner P 10.1108/S1548-6435202219 Michigan State University Contributions to International Business and Innovation 978-1-84855-440-5 978-1-84855-441-2 https://www.emerald.com/books/book/15219/Michigan-State-University-Contributions-to 978-1-84855-440-5 fulltext Emerald Group Publishing Limited monograph 2008-12-27 2008-12-27 19 Tamer Cavusgil P 10.1108/S1474-7979(2008)19 Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities 978-1-78635-456-3 978-1-78635-455-6 https://www.emerald.com/books/book/14662/Multi-Channel-Marketing-Branding-and-Retail 978-1-78635-456-3 fulltext Emerald Group Publishing Limited monograph 2016-12-05 2016-12-05 Mcintyre P 10.1108/9781786354556 New Challenges to International Marketing 978-1-84855-468-9 978-1-84855-469-6 https://www.emerald.com/books/book/11805/New-Challenges-to-International-Marketing 978-1-84855-468-9 fulltext Emerald Group Publishing Limited monograph 2009-02-20 2009-02-20 20 Sinkovics P 10.1108/S1474-7979(2009)20 New Directions in International Advertising Research 978-0-76230-950-4 978-1-84950-167-5 https://www.emerald.com/books/book/15035/New-Directions-in-International-Advertising 978-0-76230-950-4 fulltext Emerald Group Publishing Limited monograph 2002-09-26 2002-09-26 12 Taylor P 10.1016/S1474-7979(2002)12 New Insights on Trust in Business-to-Business Relationships: A Multi-Perspective Approach 978-1-83867-063-4 978-1-83867-062-7 https://www.emerald.com/books/book/11135/New-Insights-on-Trust-in-Business-to-Business 978-1-83867-063-4 fulltext Emerald Publishing Limited monograph 2019-08-15 2019-08-15 26 P 10.1108/S1069-0964201926 New Perspectives on Critical Marketing and Consumer Society 978-1-83909-557-3 978-1-83909-554-2 https://www.emerald.com/books/book/11729/New-Perspectives-on-Critical-Marketing-and 978-1-83909-557-3 fulltext Emerald Publishing Limited monograph 2021-03-01 2021-03-01 Ritch P 10.1108/9781839095542 No Business is an Island: Making Sense of the Interactive Business World 978-1-78714-550-4 978-1-78714-549-8 https://www.emerald.com/books/book/13585/No-Business-is-an-IslandMaking-Sense-of-the 978-1-78714-550-4 fulltext Emerald Publishing Limited monograph 2017-08-17 2017-08-17 Håkansson P 10.1108/9781787145498 Organizational Culture, Business-to-Business Relationships, and Interfirm Networks 978-0-85724-305-8 978-0-85724-306-5 https://www.emerald.com/books/book/11895/Organizational-Culture-Business-to-Business 978-0-85724-305-8 fulltext Emerald Group Publishing Limited monograph 2010-08-18 2010-08-18 16 Woodside P 10.1108/S1069-0964(2010)16 Organizing Marketing and Sales: Mastering Contemporary B2B Challenges 978-1-78754-969-2 978-1-78754-968-5 https://www.emerald.com/books/book/11948/Organizing-Marketing-and-SalesMastering 978-1-78754-969-2 fulltext Emerald Publishing Limited monograph 2018-05-29 2018-05-29 Andersson P 10.1108/9781787549685 Our Future in Public Relations: A Cautionary Tale in Three Parts 978-1-83909-599-3 978-1-83909-596-2 https://www.emerald.com/books/book/15347/Our-Future-in-Public-Relations-A-Cautionary-Tale Kerrigan 978-1-83909-599-3 fulltext Emerald Publishing Limited monograph 2020-08-17 2020-08-17 P 10.1108/9781839095962 Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation 978-1-80382-348-5 978-1-80382-345-4 https://www.emerald.com/books/book/14293/Pioneering-New-Perspectives-in-the-Fashion 978-1-80382-348-5 fulltext Emerald Publishing Limited monograph 2023-05-18 2023-05-18 Ritch P 10.1108/9781803823454 Qualitative Consumer Research 978-1-78714-492-7 978-1-78714-491-0 https://www.emerald.com/books/book/15629/Qualitative-Consumer-Research 978-1-78714-492-7 fulltext Emerald Publishing Limited monograph 2017-08-18 2017-08-18 14 P 10.1108/S1548-6435201714 Reassesing the Internationalization of the Firm 978-0-76230-795-1 978-1-84950-110-1 https://www.emerald.com/books/book/14954/Reassesing-the-Internationalization-of-the-Firm 978-0-76230-795-1 fulltext Emerald Group Publishing Limited monograph 2001-09-12 2001-09-12 11 Axinn P 10.1016/S1474-7979(2001)11 Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries 978-0-76231-286-3 978-1-84950-397-6 https://www.emerald.com/books/book/15531/Relationship-Between-Exporters-and-Their-Foreign 978-0-76231-286-3 fulltext Emerald Group Publishing Limited monograph 2006-01-18 2006-01-18 16 Arthur Solberg P 10.1016/S1474-7979(2006)16 Reputation Management: The Future of Corporate Communications and Public Relations 978-1-78756-610-1 978-1-78756-607-1 https://www.emerald.com/books/book/12333/Reputation-ManagementThe-Future-of-Corporate Langham 978-1-78756-610-1 fulltext Emerald Publishing Limited monograph 2018-12-10 2018-12-10 P 10.1108/9781787566071 Research in Consumer Behavior 978-0-85724-443-7 978-0-85724-444-4 https://www.emerald.com/books/book/11930/Research-in-Consumer-Behavior 978-0-85724-443-7 fulltext Emerald Group Publishing Limited monograph 2010-12-06 2010-12-06 12 Belk P 10.1108/S0885-2111(2010)12 Research in Consumer Behavior 978-1-78052-116-9 978-1-78052-117-6 https://www.emerald.com/books/book/13310/Research-in-Consumer-Behavior 978-1-78052-116-9 fulltext Emerald Group Publishing Limited monograph 2011-10-28 2011-10-28 13 Belk P 10.1108/S0885-2111(2011)13 Research in Consumer Behavior 978-1-78190-022-2 978-1-78190-023-9 https://www.emerald.com/books/book/14269/Research-in-Consumer-Behavior 978-1-78190-022-2 fulltext Emerald Group Publishing Limited monograph 2012-12-20 2012-12-20 14 Belk P 10.1108/S0885-2111(2012)14 Research in Consumer Behavior 978-0-76231-304-4 978-1-84855-985-1 https://www.emerald.com/books/book/15983/Research-in-Consumer-Behavior 978-0-76231-304-4 fulltext Emerald Group Publishing Limited monograph 2006-07-11 2006-07-11 10 Belk P 10.1016/S0885-2111(2006)10 Research on International Service Marketing: A state of the Art 978-0-76231-185-9 978-1-84950-331-0 https://www.emerald.com/books/book/14530/Research-on-International-Service-Marketing-A 978-0-76231-185-9 fulltext Emerald Group Publishing Limited monograph 2005-05-16 2005-05-16 15 de Ruyter P 10.1016/S1474-7979(2005)15 Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation 978-1-83867-664-3 978-1-83867-663-6 https://www.emerald.com/books/book/15434/Retail-FuturesThe-Good-the-Bad-and-the-Ugly-of-the 978-1-83867-664-3 fulltext Emerald Publishing Limited monograph 2020-10-07 2020-10-07 Pantano P 10.1108/9781838676636 Review of Marketing Research 978-0-76561-306-6 978-0-85724-725-4 https://www.emerald.com/books/book/10624/Review-of-Marketing-Research 978-0-76561-306-6 fulltext Emerald Group Publishing Limited monograph 2007-02-01 2007-02-01 3 Malhotra P 10.1108/S1548-6435(2007)3 Review of Marketing Research 978-0-76562-125-2 978-0-85724-727-8 https://www.emerald.com/books/book/10923/Review-of-Marketing-Research 978-0-76562-125-2 fulltext Emerald Group Publishing Limited monograph 2009-10-01 2009-10-01 5 Malhotra P 10.1108/S1548-6435(2009)5 Review of Marketing Research 978-0-85724-475-8 978-0-85724-476-5 https://www.emerald.com/books/book/11225/Review-of-Marketing-Research 978-0-85724-475-8 fulltext Emerald Group Publishing Limited monograph 2010-12-02 2010-12-02 7 Malhotra P 10.1108/S1548-6435(2010)7 Review of Marketing Research 978-0-76561-305-9 978-0-85724-724-7 https://www.emerald.com/books/book/12751/Review-of-Marketing-Research 978-0-76561-305-9 fulltext Emerald Group Publishing Limited monograph 2005-11-01 2005-11-01 2 Malhotra P 10.1108/S1548-6435(2006)2 Review of Marketing Research 978-0-76561-304-2 978-0-85724-723-0 https://www.emerald.com/books/book/12762/Review-of-Marketing-Research 978-0-76561-304-2 fulltext Emerald Group Publishing Limited monograph 2004-09-30 2004-09-30 1 Malhotra P 10.1108/S1548-6435(2005)1 Review of Marketing Research 978-0-76562-092-7 978-0-85724-726-1 https://www.emerald.com/books/book/14359/Review-of-Marketing-Research 978-0-76562-092-7 fulltext Emerald Group Publishing Limited monograph 2008-01-01 2008-01-01 4 Malhotra P 10.1108/S1548-6435(2008)4 Review of Marketing Research 978-0-76562-127-6 978-0-85724-728-5 https://www.emerald.com/books/book/15630/Review-of-Marketing-Research 978-0-76562-127-6 fulltext Emerald Group Publishing Limited monograph 2010-01-01 2010-01-01 6 Malhotra P 10.1108/S1548-6435(2010)6 Review of Marketing Research 978-1-78190-760-3 978-1-78190-761-0 https://www.emerald.com/books/book/15815/Review-of-Marketing-Research 978-1-78190-760-3 fulltext Emerald Group Publishing Limited monograph 2013-06-26 2013-06-26 10 Malhotra P 10.1108/S1548-6435(2013)10 Review of Marketing Research: Special Issue – Marketing Legends 978-0-85724-897-8 978-0-85724-898-5 https://www.emerald.com/books/book/14850/Review-of-Marketing-Research-Special-Issue 978-0-85724-897-8 fulltext Emerald Group Publishing Limited monograph 2011-07-21 2011-07-21 8 Malhotra P 10.1108/S1548-6435(2011)8 Reviving Traditions in Research on International Market Entry 978-0-76231-044-9 978-1-84950-228-3 https://www.emerald.com/books/book/13841/Reviving-Traditions-in-Research-on-International 978-0-76231-044-9 fulltext Emerald Group Publishing Limited monograph 2003-09-03 2003-09-03 14 Li P 10.1016/S1474-7979(2003)14 Shopper Marketing and the Role of In-Store Marketing 978-1-78441-001-8 978-1-78441-000-1 https://www.emerald.com/books/book/10851/Shopper-Marketing-and-the-Role-of-In-Store 978-1-78441-001-8 fulltext Emerald Group Publishing Limited monograph 2014-08-20 2014-08-20 11 P 10.1108/S1548-6435201411 Sociometrics and Human Relationships: Analyzing Social Networks to Manage Brands, Predict Trends, and Improve Organizational Performance 978-1-78714-113-1 978-1-78714-112-4 https://www.emerald.com/books/book/13160/Sociometrics-and-Human-RelationshipsAnalyzing Gloor 978-1-78714-113-1 fulltext Emerald Publishing Limited monograph 2017-05-04 2017-05-04 P 10.1108/9781787141124 Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing 978-1-78052-912-7 978-1-78052-913-4 https://www.emerald.com/books/book/14797/Special-Issue-Toward-a-Better-Understanding-of-the 978-1-78052-912-7 fulltext Emerald Group Publishing Limited monograph 2012-06-08 2012-06-08 9 Vargo P 10.1108/S1548-6435(2012)9 Start-up Marketing Strategies in India 978-1-78756-756-6 978-1-78756-755-9 https://www.emerald.com/books/book/12165/Start-up-Marketing-Strategies-in-India 978-1-78756-756-6 fulltext Emerald Publishing Limited monograph 2019-07-23 2019-07-23 Ramesh P 10.1108/9781787567559 Strategic Marketing Management in Asia: Case Studies and Lessons across Industries 978-1-78635-746-5 978-1-78635-745-8 https://www.emerald.com/books/book/13513/Strategic-Marketing-Management-in-AsiaCase-Studies 978-1-78635-746-5 fulltext Emerald Group Publishing Limited monograph 2016-12-22 2016-12-22 Andaleeb P 10.1108/9781786357458 Study Abroad 978-0-76230-989-4 978-1-84950-192-7 https://www.emerald.com/books/book/14755/Study-Abroad 978-0-76230-989-4 fulltext Emerald Group Publishing Limited monograph 2003-03-12 2003-03-12 13 Tomas M. Hult P 10.1016/S1474-7979(2003)13 Sustainability and Social Marketing Issues in Asia 978-1-80071-846-3 978-1-80071-845-6 https://www.emerald.com/books/book/13852/Sustainability-and-Social-Marketing-Issues-in-Asia 978-1-80071-846-3 fulltext Emerald Publishing Limited monograph 2023-01-26 2023-01-26 Quoquab P 10.1108/9781800718456 Sustainability Marketing: New Directions and Practices 978-1-80071-245-4 978-1-80071-244-7 https://www.emerald.com/books/book/10554/Sustainability-MarketingNew-Directions-and Sharma 978-1-80071-245-4 fulltext Emerald Publishing Limited monograph 2021-05-05 2021-05-05 P 10.1108/9781800712447 Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, and System Dynamics 978-1-78441-764-2 978-1-78441-763-5 https://www.emerald.com/books/book/13133/Sustaining-Competitive-Advantage-Via-Business 978-1-78441-764-2 fulltext Emerald Group Publishing Limited monograph 2015-10-07 2015-10-07 22A P 10.1108/S1069-0964201522A Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, and System Dynamics 978-1-78560-707-3 978-1-78560-706-6 https://www.emerald.com/books/book/15430/Sustaining-Competitive-Advantage-Via-Business 978-1-78560-707-3 fulltext Emerald Group Publishing Limited monograph 2015-10-28 2015-10-28 22B P 10.1108/S1069-0964201522B The Art of Leadership Through Public Relations: The Future of Effective Communication 978-1-83753-633-7 978-1-83753-630-6 https://www.emerald.com/books/book/13822/The-Art-of-Leadership-Through-Public-RelationsThe Schober 978-1-83753-633-7 fulltext Emerald Publishing Limited monograph 2023-09-18 2023-09-18 P 10.1108/9781837536306 The Business of Choice: How Human Instinct Influences Everyone’s Decisions 978-1-83982-071-7 978-1-83982-070-0 https://www.emerald.com/books/book/14978/The-Business-of-Choice-How-Human-Instinct Willcox 978-1-83982-071-7 fulltext Emerald Publishing Limited monograph 2020-09-28 2020-09-28 P 10.1108/9781839820700 The Efficiency of Mutual Fund Families: Insights from the Spanish Market 978-1-78743-800-2 978-1-78743-799-9 https://www.emerald.com/books/book/13775/The-Efficiency-of-Mutual-Fund-FamiliesInsights Sánchez-González 978-1-78743-800-2 fulltext Emerald Publishing Limited monograph 2018-04-13 2018-04-13 P 10.1108/9781787437999 The Future of India's Rural Markets: A Transformational Opportunity 978-1-80455-823-2 978-1-80455-822-5 https://www.emerald.com/books/book/13845/The-Future-of-India-s-Rural-Markets-A Sinha 978-1-80455-823-2 fulltext Emerald Publishing Limited monograph 2023-04-26 2023-04-26 P 10.1108/9781804558225 The Global Private Health & Fitness Business: A Marketing Perspective 978-1-80043-851-4 978-1-80043-850-7 https://www.emerald.com/books/book/15077/The-Global-Private-Health-amp-Fitness-Business-A 978-1-80043-851-4 fulltext Emerald Publishing Limited monograph 2021-04-15 2021-04-15 García-Fernández P 10.1108/9781800438507 The Insight Discipline: Crafting New Marketplace Understanding that Makes a Difference 978-1-83982-733-4 978-1-83982-730-3 https://www.emerald.com/books/book/12645/The-Insight-Discipline-Crafting-New-Marketplace Fahey 978-1-83982-733-4 fulltext Emerald Publishing Limited monograph 2020-08-03 2020-08-03 P 10.1108/9781839827303 The Machine Age of Customer Insight 978-1-83909-697-6 978-1-83909-694-5 https://www.emerald.com/books/book/12790/The-Machine-Age-of-Customer-Insight 978-1-83909-697-6 fulltext Emerald Publishing Limited monograph 2021-03-15 2021-03-15 Einhorn P 10.1108/9781839096945 The Organic Growth Playbook: Activate High-Yield Behaviors to Achieve Extraordinary Results – Every Time 978-1-83982-687-0 978-1-83982-684-9 https://www.emerald.com/books/book/15633/The-Organic-Growth-Playbook-Activate-High-Yield Jaworski 978-1-83982-687-0 fulltext Emerald Publishing Limited monograph 2020-08-03 2020-08-03 P 10.1108/9781839826849 The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drink Industry 978-1-78754-039-2 978-1-78754-038-5 https://www.emerald.com/books/book/12116/The-Sustainable-Marketing-Concept-in-European 978-1-78754-039-2 fulltext Emerald Publishing Limited monograph 2018-05-14 2018-05-14 Rudawska P 10.1108/9781787540385 The Value of Design in Retail and Branding 978-1-80071-580-6 978-1-80071-579-0 https://www.emerald.com/books/book/14740/The-Value-of-Design-in-Retail-and-Branding 978-1-80071-580-6 fulltext Emerald Publishing Limited monograph 2021-06-10 2021-06-10 Quartier P 10.1108/9781800715790 The Vulnerable Consumer: Beyond the Poor and the Elderly 978-1-80262-956-9 978-1-80262-955-2 https://www.emerald.com/books/book/17128/The-Vulnerable-ConsumerBeyond-the-Poor-and-the 978-1-80262-956-9 fulltext Emerald Publishing Limited monograph 2024-06-24 2024-06-24 21 Lee P 10.1108/S1548-6435202421 Ultimate Gig: Flexibility, Freedom, Rewards 978-1-83982-861-4 978-1-83982-860-7 https://www.emerald.com/books/book/13419/Ultimate-GigFlexibility-Freedom-Rewards Fleming 978-1-83982-861-4 fulltext Emerald Publishing Limited monograph 2021-03-25 2021-03-25 P 10.1108/9781839828607 Understanding Interactive Network Branding in SME Firms 978-1-78973-978-7 978-1-78973-977-0 https://www.emerald.com/books/book/12810/Understanding-Interactive-Network-Branding-in-SME Koporcic 978-1-78973-978-7 fulltext Emerald Publishing Limited monograph 2019-11-12 2019-11-12 P 10.1108/9781789739770 Visionary Pricing: Reflections and Advances in Honor of Dan Nimer 978-1-78052-996-7 978-1-78052-997-4 https://www.emerald.com/books/book/15870/Visionary-Pricing-Reflections-and-Advances-in 978-1-78052-996-7 fulltext Emerald Group Publishing Limited monograph 2012-11-29 2012-11-29 19 Smith P 10.1108/S1069-0964(2012)19 Winning Through Platforms: How to Succeed When Every Competitor Has One 978-1-80455-301-5 978-1-80455-298-8 https://www.emerald.com/books/book/10840/Winning-Through-Platforms-How-to-Succeed-When Moser 978-1-80455-301-5 fulltext Emerald Publishing Limited monograph 2023-12-10 2023-12-10 P 10.1108/9781804552988 Writing for the Media 978-1-78756-614-9 978-1-78756-611-8 https://www.emerald.com/books/book/14280/Writing-for-the-Media Wheeler 978-1-78756-614-9 fulltext Emerald Publishing Limited monograph 2019-01-14 2019-01-14 P 10.1108/9781787566118