This page is older archived content from an older version of the Emerald Publishing website.

As such, it may not display exactly as originally intended.

19th CEEMAN Case Writing Competition – in partnership with Emerald


CEEMAN and Emerald are delighted to announce the winners of the 19th Annual Case Writing Competition.

The 19th competition attracted an impressive number of submissions from all over the world. A total number of 54 cases, written by 113 authors and co-authors from 65 institutions in 25 countries (Australia, Azerbaijan, Brazil, Chile, Canada, Colombia, Costa Rica, Croatia, Denmark, India, Indonesia, Ireland, Jamaica, Lithuania, Malaysia, Pakistan, Singapore, Spain, Saudi Arabia, Serbia, Slovenia, South Africa, United Arab Emirates, United Kingdom, and USA) were submitted for the competition that is organized in cooperation with Emerald Group Publishing. Based on the competition criteria, 10 cases from 12 institutions and 7 countries were shortlisted for evaluation by the jury, consisting of Vladimir Nanut, MIB School of Management, Italy; Al Rosenbloom, Dominican University, USA and Leif Sjoblom, IMD, Switzerland.

The winning cases are:

  • Customer Retention at Hyundai Motor India Ltd: Mr. Rik Paul, Doctoral Research Scholar and Mr. Debapratim Purkayastha, Assistant Professor at IBS Hyderabad, IFHE University, India

  • Infosys Limited: Is It Still the Indian IT Bellwether: Dr. Meenakshi Nagarajan, Associate Professor at NIILM CMS, India;

  • Tara Trade: A Marketing Challenge in Lebanon, Dr. Nisreen Bahnan, Associate Professor and Dr. Gina Vega, Director of the Center for Entrepreneurial Activity, Salem State University USA

The following cases were also shortlisted:

•Transcribe and Tally: Jugaad in Action: Dr. Ashid Malik, Lecturer at University of Newcastle, Australia
•Easy Paisa: Seizing the White Space and Business Model Innovation: Dr. Nasir Afghan, Director MBA program at Institute of Business Administration, Pakistan

•Raizcorp: Planting the Seeds for Entrepreneurial Growth and Prosperity: Ms. Amanda Bowen, Case Writer/Research Associate and Prof. Boris Urban, Professor and Chair in Entrepreneurship at Wits Business School, South Africa

•100% Great Songs, Reverse Positioning of Delta FM Radio: Mr. Lexi Zulkarnaen Hikmah, Researcher at ETNOMARK Consulting , Mr. Pandu Jati Kuncoro, Researcher at ETNOMARK Consulting and Dr. Amalia E. Maulana;Professor of Advanced Research Methodology and Dissertation Writing at Binus University, Indonesia

•Transforming a Vocational Centre to a Management Institute: A Case Study on Carreograph: Mr. Chatterjee Tamal, Managing Director at Carreograph Institute of Management Studies and Mr. Shamindra Nath Sanyal, Assistant Professor Marketing at College of Management Institute of Engineering and Management, India

•Taman Impian Jaya Ancol (TIJA): Becoming the First Integrated Recreation Property in South East Asia, Prof.Setiadi Djohar, Professor of management, Ms. Driprasetya Easti Hera, Project Officer, Ms. Kurnia Pepey, Head of RC-CCH, Mr. Aries Heru Prasetyo, Head of Bachelor Program and Mr. Martinus Sulistio Rusli, Marketing Manager at PPM Manajemen, Indonesia

•Laura at Panevezys Juozas Balcikonis Gymnasium, Dr. Raimonda Alonderienė, Associate Professor and Ms. Margarita Pilkiene, Head of HRM and AOP programmes at Executive school, Consultant Expert, at ISM University of Management and Economics, Lithuania

The total prize money is €4,000, with prizes to be awarded to the overall winner (€2,500) and the first and second runners-up (€1,000 and €500 respectively). The winners will also receive scholarships for attending one of CEEMAN's faculty development programs. The winning and short-listed case authors will also receive a 12-month free subscription to an Emerald subject collection or up to £100 of books from the Emerald book store.

In addition, all case submissions will be considered for publication in the Emerald Emerging Markets Case Studies collection, which will further increase the international reputation and visibility, not only of the case writers, but also of their institutions.