Sustainable Business Resilience and Development in the Pandemic Economy: Insights from Organizational and Consumer Research.


Submissions open: 1 May 2021

Submission Deadline: 1 October 2021


Guest Editors

George Lodorfos, Leeds Beckett University: [email protected]

Ioannis Kostopoulos, Liverpool John Moores University: [email protected]

Anastasia Konstantopoulou, Edge Hill University: [email protected]

Moade Shubita, Leeds Beckett University: [email protected]


Objectives and Scope of the Special Issue

The purpose of this special issue is to gather empirical, meta-analytical, review and theoretical research with a significant contribution to the understanding on how contemporary businesses can overcome the difficulties caused by the global pandemic to achieve and maintain sustainable resilience and development.

We seek to attract and select a collection of papers that will be based on organizational and consumer research and will offer useful insights on how businesses can adapt to the pandemic economy, develop new business models and have sustainable future.

We encourage the submission of research from a range of different methodological approaches on business strategy, organizational behaviour, corporate governance, responsible leadership, corporate social responsibility, consumer behaviour and consumer psychology.


The special issue seeks both theoretical submissions that serve as a stepping-stone for empirical work, and theoretically-informed empirical work following the normal standards of International Journal of Organizational Analysis (IJOA). Empirical insights might derive from several methodologies, including but not limited to: survey research, case studies, action research, event studies, interviews, or experiments.

We welcome contributions in topic areas that include, but are not limited to:

  • The impact of Covid-19 on businesses, markets and consumers
  • Online consumer behaviour during the Covid-19 pandemic economy
  • Sustainable operations management, leadership and supply chain management in the pandemic economy
  • How business models have changed in response to the pandemic economy and/or changing consumer needs
  • Effective strategies and business models to achieve business resilience and growth in the pandemic economy
  • Consumer insights to inform business strategy and operations
  • Organizational characteristics of resilient companies in the pandemic economy 
  • The use of data to understand the pandemic economy and the post Covid-19 global landscape
  • Social responsibility, sustainability, and responsible management


It is universally agreed that Covid-19 has changed our world in unprecedented ways. It comes as no surprise that this includes changes in the structure and modus operandi of many industries in most countries worldwide. Due to the immense impact of the pandemic, both consumers and employees have developed new attitudes, preferences, and behaviours (e.g. Kim, 2020). To address these drastic changes, businesses will need to adjust to a new environment full of immense challenges and uncertainties, as well as to meet the increased needs of a variety of stakeholders (He and Harris, 2020; Crawford et al., 2020). The Pandemic Economy also demands global cooperation among governments, international organisations, and the business community. There is a need for dynamic business ecosystems that are responsive to rapid changes in the economy, changing consumer needs and new opportunities and for a transformation of traditional business models with the aim to adapt to the new conditions created by the effects of Covid-19 (Donthu & Gustafsson, 2020; Bartik et al, 2020).

At the same time businesses will need to address new or amplified existing societal issues, such as poverty, unemployment, isolation, mental health problems, a lack of digital literacy and many others, and re-invent their institutional roles in society. Ethical leadership and responsible decision-making need, therefore, to be integrated in any theory explaining how corporate responsibility can contribute to creating value and how irresponsibility destroys value (Aguinis and Glavas, 2012, Christensen, Mackey and Whetten 2014). This demand comes on the top of an already colossal pressure for organisations to place emphasis on societal impact and commitment to the common good as well as social value, and a shift in consumer preferences to favour companies that acknowledge this and act accordingly (Öberseder, Schlegelmilch and Murphy, 2013). In this volatile and fragile environment, businesses can remain sustainable or achieve development only if they gain new insights on how the new markets work and how they can effectively operate in them. Organizational resilience based on market knowledge is, therefore, a desired, if not essential, requirement for all businesses aiming to survive and thrive in the post-pandemic environment.    



Aguinis, H. and Glavas A. (2012). What We Know and Don't Know About Corporate Social Responsibility; A Review and Research Agenda. Journal of Management, 38, 932-968.

Bartik, A. W., Bertrand, M., Cullen, Z., Glaeser, E. L., Luca, M., & Stanton, C. (2020). The impact of COVID-19 on small business outcomes and expectations. Proceedings of the National Academy of Sciences, 117(30), 17656-17666.

Christensen, L. J., Mackey, A. and Whetten, D. (2014). Taking Responsibility for Corporate Social Responsibility: The Role of Leaders in Creating, Implementing, Sustaining, or Avoiding Socially Responsible Firm Behaviors. The Academy of Management Perspectives, 28(2), 164-178.

Crawford, J., Butler-Henderson, K., Rudolph, J., & Glowatz, M. (2020). COVID-19: 20 Countries' Higher Education Intra-Period Digital Pedagogy Responses. Journal of Applied Teaching and Learning (JALT), 3(1).

Donthu, N., & Gustafsson, A. (2020). Effects of COVID-19 on business and research. Journal of Business Research, 117, 284.

He, H., & Harris, L. (2020). The Impact of Covid-19 Pandemic on Corporate Social Responsibility and Marketing Philosophy. Journal of Business Research.

Kim, R. Y. (2020). The Impact of COVID-19 on Consumers: Preparing for Digital Sales. IEEE Engineering Management Review.

Öberseder, M., Schlegelmilch, B. B., & Murphy, P. E. (2013). CSR practices and consumer perceptions. Journal of Business Research, 66(10), 1839-1851.



Submissions to IJOA should be made using ScholarOne Manuscripts, the online submission and peer review system.

Initial submissions for the special issue must be received between 1st May 2021 (the date that the submission portal for this special issue at IJOA ScholarOne will open) and 1st October 2021.

The word count for each paper should not exceed 7000 words (everything included). The word count provided should attribute 280 words per table, figure, illustration or photograph and should include the abstract, references and appendices.

Authors should designate their manuscript for this Special Issue (select “Special Issue” as the manuscript type when submitting.) Submissions should be accompanied by an assurance of originality and exclusivity and should adhere to the manuscript guidelines for authors that can be found on the journal’s website.

If you have any questions or suggestions regarding manuscripts, please direct them to the lead guest editor, Professor George Lodorfos, at [email protected].

All submissions will be subject to a rigorous double-blind peer review process, with one or more of the guest editors acting as action editor.