We are to pleased to announce our 2020 Literati Award winners.
Outstanding Paper
Exploring user sentiment towards sponsorship and ambush marketing
Nick Burton
Highly Commended Papers
Why do all good things come to an end? An inquiry into the discontinuation of sport sponsor–sponsee relationships
Mark van Rijn, Samuel Kristal, Jörg Henseler
Marketing on Instagram: Social influence and image quality on perception of quality and purchase intention
Li Xin Teo, Ho Keat Leng, Yi Xian Philip Phua
A strategic approach to sports crisis management: Assessing the NFL concussion crisis from marketing and public relations perspectives
Danielle LaGree, Douglas Wilbur, Glen T. Cameron
Outstanding Reviewers
Kirstin Hallmann
Jessica Minkove
Nicholas Watanabe
David Hedlund