Celebrating World Tourism Day 2023: Tourism and Green Investments

As we approach September 27th, the world eagerly anticipates the celebration of World Tourism Day 2023. This year's theme, "Tourism and Green Investments," invites us to pause and contemplate the profound impact of public and private investments on initiatives, practices, and forms of tourism that contribute to positive environmental, social, and economic outcomes for all stakeholders. 
 
In this special issue, our objective is to shine a spotlight on research that highlights the strides made by the tourism industry towards a greener transition, particularly in urban destinations. The commitment of tourism stakeholders to our planet is fundamentally a moral imperative, but it also serves as a wellspring of tangible benefits for destinations and private enterprises alike. The included articles vividly illustrate how investments in environmentally conscious actions resonate throughout the industry, influencing destination image, performance, resilience, visitor intentions and behaviors, and a willingness to pay premium prices, among other vital aspects. 
 
We eagerly anticipate furthering the development of a robust knowledge base, focusing on innovative nature-based solutions that confront our planet's most pressing environmental challenges. These solutions are not just about mitigating harm; they are also about creating regenerative and transformative tourism experiences that foster prosperity for all. 
 
As we celebrate World Tourism Day 2023, let us collectively champion the cause of sustainable tourism and green investments. Together, we have the power to reshape the future of tourism into a force for good that enriches not only our lives but also the world we cherish.
 

The papers listed below will be free to access until 31st October 2023.  

Enjoy the reading! 
 

Professor Blanca Alejandra Camargo 

Associate Editor, International Journal of Tourism Cities