Open Call for Papers - South Asian Journal of Marketing

SLIM, EPS, Sabaragamuwa

Dear Reader,


We are currently seeking papers for the South Asian Journal of Marketing. The journal promotes empirical scholarship which contribute new theoretical and empirical results in all the areas of marketing and aims to provide an international forum and important reference for the encouragement and dissemination of applied research.


The SAJM aims to cater to a wide and intellectually advanced audience and hence expects all contributions to the Journal to be of rigorous intellectual clarity, with well-researched literature and easily understood by a wide audience. SAJM carefully concerns itself with all aspects of marketing practices and theory in the South Asian context: Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka. The intellectual contributions of the Journal aim at enhancing the existing knowledge of marketing management, while simultaneously subjecting researches that takes marketing management and the managerial agenda of marketing thought as an object of intellectual scrutiny. Hence, the SAJM aims to be one of the most sought after marketing and consumer research entity welcoming contributions from the entire spectrum. Publication in partnership with Emerald commenced in 2021. 



The coverage of the journal includes, but is not limited to:

  • Marketing Management
  • Consumer behavior
  • Technology and digital marketing
  • Marketing and Society
  • Services Marketing
  • Sales management and retailing
  • B to B and Network Marketing
  • Sustainability Marketing
  • Brand management
  • International / Global Marketing
  • Industrial Marketing
  • Advertising and IMC


Open Access

All articles published in SAJM are published Open Access under a CC BY licence. Users have the right to "read, download, copy, distribute, print, search, or link to the full texts of these articles".


SAJM is published by Emerald Publishing on behalf of the Sri Lanka Institute of Marketing. SAJM is owned by Sri Lanka Institute of Marketing. SAJM is published under a platinum OA arrangement, in that all charges for publishing an OA article in SAJM are funded by Sri Lanka Institute of Marketing. Therefore, authors will be able to publish their articles fully Open Access with no charge to the author. Content will be published on our award-winning platform Emerald Insight alongside Emerald’s portfolio of over 350 journals.


Ethical Standards

SAJM is committed to the highest standards of publication ethics as outlined by the Committee on Publication Ethics and will be applying for membership after the minimum two years of publication needed to apply.


Submit a paper

Submissions to the South Asian Journal of Marketing should be made through the Scholar One manuscript submission system at:


Enquiries should be sent to the Co-Editors-in-chief, Prof. (Dr.) Dewasiri N. Jayantha - Professor, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Secretary (Honorary) - Sri Lanka Institute of Marketing.


More information, including author guidelines, is available at:

If you have any questions or comments, please do not hesitate to the SAJM team.

Thank you,


Prof. Dewasiri N Jayantha

[email protected]


Prof. Sudhir Rana

[email protected]


Prof. Muhammad Kashif

[email protected]