Arts and the Market (AAM) presents a limited time Virtual Issue with five freely accessible articles. This virtual issue provides insight to AAM’s approach to publishing high-quality and contemporary content which confronts issues relating to the intersection of arts, audience research, and marketing. The virtual issue showcases four of the most popular articles published in the past five years with a diverse range of methodological and topical approaches. Additionally listed amongst the five articles is AAM’s 2022 Literati Awarding paper. This virtual issue will end 25th of November 2022.
The consumption of live music in different languages: a quantitative approach
Spanu, M., Sommet, N. and Seca, J.-M. (2020), "The consumption of live music in different languages: a quantitative approach", Arts and the Market, Vol. 10 No. 3, pp. 165-185. https://doi.org/10.1108/AAM-04-2020-0007
The death of arts marketing: a paradigm shift from consumption to enrichment
Walmsley, B. (2019), "The death of arts marketing: a paradigm shift from consumption to enrichment", Arts and the Market, Vol. 9 No. 1, pp. 32-49. https://doi.org/10.1108/AAM-10-2018-0013
Learning from the professionals: film tourists' "authentic" experiences on a film studio tour
Wohlfeil, M. (2018), "Learning from the professionals: film tourists’ “authentic” experiences on a film studio tour", Arts and the Market, Vol. 8 No. 1, pp. 47-63. https://doi.org/10.1108/AAM-08-2017-0020
Marketing and consumption of art products: the movie industry
Ulker-Demirel, E., Akyol, A. and Simsek, G.G. (2018), "Marketing and consumption of art products: the movie industry", Arts and the Market, Vol. 8 No. 1, pp. 80-98. https://doi.org/10.1108/AAM-06-2017-0011
Artists as cultural intermediaries? Remediating practices of production and consumption
Hadley, S. (2021), "Artists as cultural intermediaries? Remediating practices of production and consumption", Arts and the Market, Vol. 11 No. 3, pp. 200-216. https://doi.org/10.1108/AAM-01-2021-0001