The Asia-Pacific Journal of Business Administration (APJBA) is excited to unveil its updated aims and scope, reflecting a strategic shift in our editorial direction. In our ongoing pursuit of academic excellence, we're pleased to announce that we will now exclusively accept submissions in business and management as mentioned below (please see the Aims and Scope of the APJBA for more information).

This strategic decision, though not without its challenges, is propelled by our unwavering commitment to fortifying our journal's position and focus, aiming for greater impact. While we've appreciated contributions in finance, economics, and accounting, it's important to note that we will no longer accept submissions in these areas. Instead, our focus now squarely centers on advancing discussions in management, strategy, and related areas. This decisive step underscores our dedication to fostering interdisciplinary dialogue and promoting empirical research that informs practical managerial practices.

We invite scholars worldwide to join us in shaping the future of business administration through insightful contributions and meaningful discourse.

APJBA's Focus Areas Include:

• Management, Strategy, and Supply Chain Management
• Marketing, Consumer Behavior, and Digital Marketing
• Human Resource Management and Organizational Behavior
• Management Information Systems, and Human-Computer Interaction
• Corporate Social Responsibility and Sustainability
• Behavioral Finance and Behavioral Economics
• Business Analytics and Data Science
• Entrepreneurship and Innovation
• International Business and Cross-Cultural Management
• Small Business and Family Enterprise Management

- Dr Saeed Pahlevan Sharif, Editor-in-Chief