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The EJM offers unparalleled insights on new research, current practice and future trends so that practitioners and academics can gain a useful overview of marketing activity and apply that knowledge to develop appropriate strategies.

ISSN: 0309-0566
eISSN: 0309-0566

Aims and scope

Whilst the European Journal of Marketing (EJM) retains a European brand identity we are a truly international journal, actively encouraging global contributions from scholars across the broad domain of marketing. 

We welcome novel and ground-breaking contributions from a wide range of research traditions within marketing, particularly encouraging innovative ideas in conceptual developments and research methodologies. 

The EJM is not preferentially disposed towards either empirical work or pure theory, nor towards one particular method or approach.

EJM will be an outlet for research that is:

  • based on rigorous, high quality scholarly work of international standing
  • from a diverse range of methodological, philosophical and theoretical approaches
  • situated within either a pure or applied research tradition
  • derived from stringent theoretical conceptualization, and appropriate and defensible research methodology
  • well written and of clear relevance and interest to marketing scholarship

EJM is receptive to controversial topics, and new, as well as developments that challenge existing theories and paradigms. and substantive contribution to existing marketing knowledge.

Top downloaded articles

These are the most downloaded articles over the last 12 months for this journal (Last updated: January 2024)

This journal is aligned with our responsible management goal

We aim to champion researchers, practitioners, policymakers and organisations who share our goals of contributing to a more ethical, responsible and sustainable way of working.

SDG 8 Decent work & economic growth
SDG 9 Industry, innovation & infrastructure
SDG 10 Reduced inequalities
SDG 11 Sustainable cities & communities
SDG 12 Responsible consumption & production
SDG 13 Climate action
Find out about our responsible management goal