2022 AUC School of Business/Emerald Case Writing Competition Results

Emerging Markets Case Studies

Working in partnership with the El-Khazindar Business and Case Center (KCC) at the American University Cairo (AUC) School of Business, this competition aims to nurture case-writing capabilities in the Middle East and North Africa region, Pakistan and Turkey, by developing high quality teaching case material focusing on business and management issues in dynamic and emerging economies.

Following the conclusion of our judging process, we are now pleased to announce the winning cases are:

  • 1st Place - Fntique: Connecting Local Furniture from Egypt to the Global Markets - Seham Ghalwash (The American University in Cairo, Egypt), Ayman Ismail (The American University in Cairo, Egypt) and Noha El Sebaie (The American University in Cairo, Egypt)
  • 2nd Place - How the Little Tough Man Ruled the Giants in the Turkish Basketball League - Efe Unsal (Boğaziçi University, Turkey)
  • 3rd Place - EgyMold - Mona Ali Ali (German University in Cairo, Egypt), Manal Ahmed Hassan (The American University in Cairo, Egypt), Aishah Habib (The American University In Cairo, Egypt), Haidy Omar (The American University in Cairo, Egypt), Mayar Rady (The American University in Cairo, Egypt), Nathalie Kamel (The American University in Cairo, Egypt) and Yasmine Eldaly (The American University in Cairo, Egypt)

We are also very pleased to highlight one case that our judging panel felt deserved an Honourable Mention:

  • Mr. Mugheri: Redefining Mindset for Girls' Education in a Conservative Culture - Rahmana Ghafoor Gadhi (Sukkur IBA University, Pakistan) and Manzoor Ali Mirani (Sukkur IBA University, Pakistan).

All entries to the competition will be considered for publication in Emerald Emerging Markets Case Studies, subject to the usual review processes.

We would like to thank all authors and the competition judging panel for their contribution to this competition. For more information on other competitions within EMCS please follow the competition homepage to stay up to date.

Congratulations to all the winning cases!