Winners of the 2025 EMCS & TLC@MDI India Case Competition

Together with our partners TLC@MDI Gurgaon, we are very pleased to announce the winners of the 2025 EMCS & TLC@MDI India Case Competition.

The aim of this competition is to encourage and promote the development of high-quality teaching case material relevant to the realities of the Indian economy, and at the same time promote the development of case-writing of authors based within the country.

The winning cases are:

First Place: Kumaon Khand - The Hemp Store: Marketing the Misunderstood Beyond Recreational Cannabis Stigma
Ms Shrestha, Indian Institute of Management Udaipur, India 
Tribhuvan Nath, Banaras Hindu University, India

Runner Up: Sacred River, Enslaved Daughters: Guria India's Reckoning
Siddharth Wadehra, Indian Institute of Management Ranchi, India
Mohammed Rishad Faridi, Prince Sattam bin Abdulaziz University College of Business Administration, Saudi Arabia
Asmaa Alfadala, Hamad Bin Khalifa University, Qatar
Anand Ambuj, Indian Institute of Management Ranchi, India

Runner Up: From India to the World: How Zoho is Redefining the Competitive Landscape in SaaS Delivery
Syeda Ikrama, ICFAI Business School - Case Research Center, India

Congratulations to all our winning authors!

We would also like to thank our judging panel, Dr Shalini Rahul Tiwari, Dr Komal Chopral, Professor Neeraj Pandey, Professor Kirti Sharma and Professor Ashutosh Dash, coordinated by our Lead Judge, Dr Nidhi Bisht, for their contributions to this competition.