Virtual Special Issue: The Metaverse in Hospitality and Tourism

International Journal of Contemporary Hospitality Management

Welcome to our new virtual special issue (VSI) of the International Journal of Contemporary Hospitality Management (IJCHM) on the ‘Metaverse’ in hospitality and tourism. This VSI compiles 17 timely, strong and impactful articles on the metaverse in hospitality and tourism that have been previously published in IJCHM. These articles can help researchers, instructors and practitioners. Should you enjoy perusing the articles within this VSI, we would greatly encourage you to share the link with other scholars, colleagues, students and industry partners. We welcome your thoughts and recommendations, and any suggestions of new virtual issues. Please also feel free to peruse and share our previous virtual issues under the Journal News section. 

Professor Fevzi Okumus 
Editor-in-Chief, IJCHM

  1. Agnihotri, A., Bhattacharya, S., Sakka, G. and Vrontis, D. (2024), "Driving metaverse adoption in the hospitality industry: an upper echelon perspective", International Journal of Contemporary Hospitality Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJCHM-10-2023-1585.
  2. Ashton, M., Filimonau, V. and Tuomi, A. (2024), "How the Metaverse can add new layers of hospitality services: a perspective of senior industry practitioners", International Journal of Contemporary Hospitality Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJCHM-08-2023-1294
  3. Beheshti, M., Mladenović, D., Sadraei, R. and ZareRavasan, A. (2024), "From the final frontier to the metaverse: exploring the role of sharing economy principles in revolutionizing space tourism", International Journal of Contemporary Hospitality Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJCHM-09-2023-1487.
  4. Buhalis, D., Lin, M. S., & Leung, D. (2022). Metaverse as a driver for customer experience and value co-creation: implications for hospitality and tourism management and marketing. International Journal of Contemporary Hospitality Management, 35(2), 701-716. 
  5. Buhalis, D., O’Connor, P., & Leung, R. (2023). Smart hospitality: from smart cities and smart tourism towards agile business ecosystems in networked destinations. International Journal of Contemporary Hospitality Management, 35(1), 369-393. 
  6. Cai, R., Wang, Y.-C. and Zhang, T.(C). (2024), "Does metaverse stimulate tourism prosocial behavior? A mindfulness-driven model with a psychological ownership perspective", International Journal of Contemporary Hospitality Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJCHM-08-2023-1130.
  7. Chen, Z. (2024), "Beyond boundaries: exploring the Metaverse in tourism", International Journal of Contemporary Hospitality Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJCHM-06-2023-0900.
  8. Cheung, M.L., Leung, W.K.S., Chang, L.M.K., Aw, E.C.-X. and Wong, R.Y.M. (2024), "Immersive time in the metaverse and visits to the physical world: why not both? A holistic customer engagement framework", International Journal of Contemporary Hospitality Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJCHM-07-2023-0999.
  9. Gonçalves, A.R., Costa Pinto, D., Shuqair, S., Mattila, A. and Imanbay, A. (2024), "The paradox of immersive artificial intelligence (AI) in luxury hospitality: how immersive AI shapes consumer differentiation and luxury value", International Journal of Contemporary Hospitality Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJCHM-11-2023-1689
  10. Liyanaarachchi, G., Viglia, G. and Kurtaliqi, F. (2023), "Privacy in hospitality: managing biometric and biographic data with immersive technology", International Journal of Contemporary Hospitality Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJCHM-06-2023-0861
  11. Mahmoud, A.B., Fuxman, L., Asaad, Y. and Solakis, K. (2024), "Exploring new realms or losing touch? Assessing public beliefs about tourism in the metaverse–a big-data approach", International Journal of Contemporary Hospitality Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJCHM-09-2023-1515
  12. Manthiou, A., Luong, V.H., Ayadi, K. and Klaus, P. (2024), "The metaverse experience: a big data approach to virtual service consumption", International Journal of Contemporary Hospitality Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJCHM-08-2023-1305
  13. Mladenović, D., Ismagilova, E., Filieri, R. and Dwivedi, Y.K. (2024), "MetaWOM – toward a sensory word-of-mouth (WOM) in the metaverse", International Journal of Contemporary Hospitality Management, Vol. 36 No. 6, pp. 2144-2163. https://doi.org/10.1108/IJCHM-04-2023-0474
  14. Shamim, N., Gupta, S. and Shin, M.M. (2024), "Evaluating user engagement via Metaverse environment through immersive experience for travel and tourism websites", International Journal of Contemporary Hospitality Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJCHM-10-2023-1590
  15. Shin, S., Koo, C., Kim, J. and Gursoy, D. (2024), "Effects of metaverse experience on behavioral intention of visitors: moderating role of similarity between virtual and real experience", International Journal of Contemporary Hospitality Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJCHM-10-2023-1567
  16. Wong, L.-W., Tan, G.W.-H., Ooi, K.-B. and Dwivedi, Y.K. (2024), "Metaverse in hospitality and tourism: a critical reflection", International Journal of Contemporary Hospitality Management, Vol. 36 No. 7, pp. 2273-2289. https://doi.org/10.1108/IJCHM-05-2023-0586
  17. Zaman, M., Hasan, P.R., Vo-Thanh, T., Shams, R., Rahman, M. and Jasim, K.M. (2024), "Adopting the metaverse in the luxury hotel business: a cost–benefit perspective", International Journal of Contemporary Hospitality Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJCHM-08-2023-1265