Dr. Haoran Chris Chu, Department of Public Relations, University of Florida, US
Dr. Nicole M. Lee, School of Social and Behavioral Science, Arizona State University, US
Dr. Matthew S. VanDyke, Department of Advertising and Public Relations, The University of Alabama, US
For-profit organizations are involved in many facets of science communication, from pharmaceutical companies communicating about mRNA vaccines to electric car manufacturers communicating about environmental benefits. They can fund, conduct, and publish research. Although laws and regulations vary around the world, the commercialization of science is a global trend. This is a prominent topic of scholarship in disciplines such as science policy, science education, and science and technology studies but parallel conversations related to science communication are lacking. The purpose of this virtual issue is to highlight work that contributes to our understanding of corporate science communication.
Corporate science communication can take on many forms in terms of contexts, channels, and audiences – from climate change to biotechnology, from research conferences to social media, and from employees to consumers. The collection of Journal of Communication Management articles below represents many of these areas.
The following articles are free access from 15 October 2024 – 15 November 2024
How to earn a premium price: the effect of green marketing and brand coolness | Emerald Insight