This virtual issue will run from 1st September 2022 - 30th September 2022.
Business identity and brand matters and, for family businesses, that brings a distinct set of challenges around how closely the family and business brand align and - for that matter - how far the family want their identity to be publicly associated with the business. Identity and branding are areas where the intersection of the family and business creates many sensitivities and offers considerable potential for conflict, creating a fruitful area for research. In this virtual special issue, we have collected together some of the most interesting research on family business identity and branding from the Journal of Family Business Management (@JFBM19) and made it open access for the benefit of the research community. We look forward to seeing more research develop in this critical area.
The importance of the family system in family business
Ramona K. Zachary (2011), "The importance of the family system in family business", Journal of Family Business Management, Vol. 1, No. 1, pp 26-36 65 1,692
Principal-principal conflicts and family firm growth: The moderating role of business family identity
Dr Giovanna Campopiano, Dr Rodrigo Basco, Prof Andrea Calabrò (2017), "Principal-principal conflicts and family firm growth: The moderating role of business family identity", Journal of Family Business Management, Vol. 7, No. 3 36 1,540
“We are a family firm”: An exploration of the motives for communicating the family business brand
Dr Claudia Binz Astrachan, Dr Isabel C. Botero (2018), "“We are a Family Firm”: An Exploration of the Motives for Communicating the Family Business Brand", Journal of Family Business Management, Vol. 8, No. 1 34 1,250
The “family business brand”: an enquiry into the construction of the image of family businesses
Alexander Krappe, Lazaros Goutas, Arist von Schlippe (2011), "The “family business brand”: an enquiry into the construction of the image of family businesses", Journal of Family Business Management, Vol. 1, No. 1, pp 37-46 72 824
Brand management research in family firms – a structured review and suggestions for further research
Ms Susanne Beck (2016), "Brand management research in family firms – a structured review and suggestions for further research", Journal of Family Business Management, Vol. 6, No. 3 30 866