We are pleased to announce our 2025 Literati Award winners!

Outstanding Paper

AI concierge in the customer journey: what is it and how can it add value to the customer?

Roya Sadat Alavipour, Purdue University, United States
Khadija Vakeel, DePaul University, United States
Chunhao (Victor) Wei, Nankai University, People's Republic Of China
Stephanie Liu, Ohio State University, United States
Nicholas Smith, Northern Illinois University, United States
Jochen Wirtz, National University of Singapore, Singapore

Outstanding Reviewers

Thijs Zwienenberg
Janina Garbas

Highly Commended

Beyond templates: methodological reporting practices and their impact in qualitative service research

Dr. Besma Glaa, Linkopings Universitet, Sweden
Assistant Aku Valtakoski, Linkopings Universitet, Sweden

Customer experience (CX), employee experience (EX) and human experience (HX): introductions, interactions and interdisciplinary implications

Prof. Anders Gustafsson, BI Norwegian Business School, Norway
Dr. Delphine Caruelle, Kristiania University of Applied Sciences, Norway
Dr. David Bowen, Arizona State University Thunderbird School of Global Management, United States

Understanding and Managing Engagement Journeys

Elina Jaakkola, Turku School of Economics, Finland

To learn more about our Literati awards, please visit: https://www.emeraldgrouppublishing.com/our-awards/emerald-literati-awards