Journal of Research in Interactive Marketing - Literati Award Winners 2022 

Journal of Research in Interactive Marketing

We are pleased to announce our 2022 Literati Award winners.

Outstanding Paper
Enhancing the value co-creation process: artificial intelligence and mobile banking service platforms
Elizabeth H. Manser Payne, James Peltier, Victor A. Barger

Outstanding Reviewers
Drew Martin
James W. Peltier
Kevin J. Zeng