Seminar Insights: "Advancing the SDGs Through Marketing Scholarship"

On Thursday, 11 December 2025, the Center of Science and Technology Research and Development (Thuongmai University) and the Journal of Trade Science co-organized a hybrid seminar on “Advancing the SDGs Through Marketing Scholarship”.

Presenter: Associate Professor Ranjit Voola – University of Sydney Business School, Australia

Highlights:

• The evolving contribution of marketing scholarship to sustainable development
• How business and marketing scholarship can advance the SDGs
• Future research directions and opportunities for academics to produce transformative, high-impact research aligned with the SDGs.
• Research collaborations and support for emerging scholars and HDR students.

The seminar has provided an opportunity for staff members, emerging researchers and HDR students to debate and exchange ideas on the role of business and marketing in advancing the SDGs. It has also generated opportunities for collaboration and directions for integrating the SDGs into teaching and research.