South Asian Journal of Marketing
We are pleased to announce our 2025 Literati Award winners.
Outstanding Paper
Impact of Firm-Created and User-Generated Social Media Marketing on Customer Purchase Intention in the Fashion-Wear Industry: Evidence from Sri Lanka
Nisha JayasuriyaKaluarachchi Sandunima
Outstanding Reviewers
Nirma Sadamali JayawardenaIslam Jamid UlDabija Dan-Cristian