South Asian Journal of Marketing - Literati Award Winners 2025

South Asian Journal of Marketing

We are pleased to announce our 2025 Literati Award winners.

Outstanding Paper

Impact of Firm-Created and User-Generated Social Media Marketing on Customer Purchase Intention in the Fashion-Wear Industry: Evidence from Sri Lanka

Nisha Jayasuriya
Kaluarachchi Sandunima

Outstanding Reviewers

Nirma Sadamali Jayawardena
Islam Jamid Ul
Dabija Dan-Cristian