Explore research on branding, entrepreneurship, consumer behaviour and much more, ideal for organizations who want to remain relevant, innovative and competitive within an ever-changing market
Explore research on branding, entrepreneurship,
consumer behaviour, and much more
Featured article
Does sports sponsorship work? New research sheds light
The FIFA World Cup is one of the biggest sporting events in the world, with millions of dollars poured into sponsorships by some of the most recognized brands in the world.
But does it work?
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