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Journal of Product and Brand Management (JPBM) advances the theoretical and managerial knowledge of products and brands.

ISSN: 1061-0421
eISSN: 1061-0421

Aims and scope

Branding has evolved and organizations are facing a lot of new challenges when managing their brand reputations, an activity that has become strategic and interdisciplinary.

Manuscripts may either report results based on rigorously analysed qualitative/quantitative data or be purely conceptual. All manuscripts must offer significant research findings and insights and offer meaningful implications for the real world.

The Journal of Product and Brand Management (JPBM) is proudly international and interdisciplinary. We publish manuscripts which compare international markets and encourage submissions approaching branding and product management from any discipline.

We focus on all aspects of branding and product management from development to dilution. This includes areas as broad as person, place or political brands.

This journal is aligned with our responsible management goal

We aim to champion researchers, practitioners, policymakers and organisations who share our goals of contributing to a more ethical, responsible and sustainable way of working.

SDG 2 Zero hunger
SDG 8 Decent work & economic growth
SDG 9 Industry, innovation & infrastructure
SDG 10 Reduced inequalities
SDG 11 Sustainable cities & communities
SDG 12 Responsible consumption & production
SDG 13 Climate action
Find out about our responsible management goal