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In a study published in the Journal of Communication Management, Beth Sundstrom and Abbey Blake Levenshus carried out research into the Twitter strategies of 500 leading media companies.
The research yielded some great practical advice that any person or business can adopt to instantly improve their Twitter communication and engagement.
Download this infographic to see the top three tips from their study.
Read more! This infographic is based on "The art of engagement: dialogic strategies on Twitter" in Journal of Communication Management.